Coca-Cola has been a PIER 39 corporate partner for over 25 years. For the past ten years, Tandem has managed this corporate sponsorship partnership on a daily basis and has also executed two renewals. Coca-Cola’s benefits at PIER 39 include comprehensive signage, quarterly activation opportunities, vending, and, of course, sales rights. Covering multiple categories – soft drink, juice, tea, and sports drink – Coca-Cola and Tandem work together to drive sales volume at PIER 39 through promotions, incentive programs, events, and creative signage. Above all else, Tandem is responsible for ensuring Coca-Cola’s sales and branding objectives are met on an annual basis.
February 19, 2015