TANDEM IS YOUR SPONSORSHIP RESOURCE.

Tandem is an end-to-end rightsholder sponsorship agency. With our ability to work in cities from San Francisco to New York, we can maximize your property or event sponsorship value and offer the opportunity to activate at locations throughout the United States.

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What We Do

Sponsorship
Asset Valuation

Tandem offers your property or event peace of mind. Know the true value of your sponsorship assets as you negotiate with potential partners and have the research to back it up.

Sponsorship
Advisory Services

Utilize Tandem’s expertise to craft a sponsorship strategy with a perfect fit to your property or event. Using research and an in-depth analysis of each rightsholder, Tandem is able to present each client with a recipe for long-term sponsorship success.

Event
Bidding Strategy

Tandem is your go-to partner for any thing RFP. Issuing, but can’t keep track? Tag Tandem in. Want to respond to an event that seems a perfect fit? We’ll help you craft the perfect proposal.

Experiential
Marketing Services

Let Tandem be your liaison for the cities you’d like to use for activation. We’ll find the best spot for your mobile marketing tour and then set you up with the necessary permits.

Sponsorship
Sales and Service

Tandem is your choice sponsorship sales agency. We work with rightsholders nationwide to find the best partners for their property or event, ensuring both rightsholder and brand come out of negotiations satisfied and excited. Tandem also services these partners to ensure long-term contract renewals.

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Coronavirus: Impact on Events & Sponsors

This report looks at the origin and spreading of coronavirus (COVID-19) along with its impact on travel and tourism, events and sponsors.

Category Analysis: Technology Sponsorship

This category analysis on technology explores the industries impacted by technology advances and the tech brands actively sponsoring global events.

Last Week Today: February 17-24, 2020 Sponsorship News

Sponsorship news covering February 17-24, 2020. Captain Morgan makes moves, sponsorship revenue double for soccer giants, plus new stadium naming rights & more

Include Social Media in Sponsorship Program

It’s without question that with these statistics, you need to include social media in your sponsorship program. Here are the three types of content to use!

Fulfillment Reports for Sponsors (how to)

Post-event fulfillment reports for sponsors play a key role in building relationships, justifying investments, & setting the stage for renewal discussions

Last Week Today: February 3-9, 2020 Sponsorship News

Sponsorship news covering February 3-9, 2020. New Official Airline Partner in France, new Paralympic Partner announced, and a new Official Sports Drink, among others.

Super Bowl 2020 Sponsors Recap

A breakdown of all the brands that activated at the Super Bowl LIV Experience, as well as the investment levels for all sponsorships including those that did not include activation space.

Last Week Today: January 27 – February 2, 2020 Sponsorship News

These stories cover sponsorship news for January 27 – February 2, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Last week brought new naming rights to a couple properties, a significant Nike deal, and sponsorship growth in the cryptocurrency space.

Last Week Today: January 20-26 Sponsorship News

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

What is In-Kind Sponsorship & Are There Benefits?

This will help you understand the difference between in-kind and cash sponsorship, as well as the types and benefits of in-kind deals.

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SPONSORSHIP LAUNCH GUIDE

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