Tandem is your sponsorship resource.

Tandem is an end-to-end rightsholder sponsorship agency. With our ability to work in cities from San Francisco to New York, we can maximize your property or event’s sponsorship value and offer the opportunity to activate at locations throughout the United States.

What We Do

Sponsorship
Asset Valuation

Tandem offers your property or event peace of mind. Know the true value of your sponsorship assets as you negotiate with potential partners and have the research to back it up.

Sponsorship
Advisory Services

Utilize Tandem’s expertise to craft a sponsorship strategy with a perfect fit to your property or event. Using research and an in-depth analysis of each rightsholder, Tandem is able to present each client with a recipe for long-term sponsorship success.

Event
Bidding Strategy

Tandem is your go-to partner for any thing RFP. Issuing, but can’t keep track? Tag Tandem in. Want to respond to an event that seems a perfect fit? We’ll help you craft the perfect proposal.

Experiential
Marketing Services

Let Tandem be your liaison for the cities you’d like to use for activation. We’ll find the best spot for your mobile marketing tour and then set you up with the necessary permits.

Sponsorship
Sales and Service

Tandem is your choice sponsorship sales agency. We work with rightsholders nationwide to find the best partners for their property or event, ensuring both rightsholder and brand come out of negotiations satisfied and excited. Tandem also services these partners to ensure long-term contract renewals.

What is In-Kind Sponsorship & Are There Benefits?

This will help you understand the difference between in-kind and cash sponsorship, as well as the types and benefits of in-kind deals.

Last Week Today: January 6-12 Sponsorship News

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

5 Ways To Nurture Your Sponsor Relationships

These 5 ways to nurture your sponsor relationships will help you retain your sponsor deals long term so your sponsorship program continues to grow.

Last Week Today: December 30 – January 5 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 30, 2019 – January 5, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on our blog every Monday for updates!   JBL & HUGO BOSS … Continue reading Last Week Today: December 30 – January 5 Sponsorship News

The Sponsorship Sales Cycle: In 7 Stages

A successful sponsorship program includes these 7 stages to complete the full sales cycle – from inventory building to the sponsorship renewal.

Last Week Today: December 16-22, 2019 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 16-22, 2019. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on our blog every Monday for updates!   TOUR OF BRITAIN The Tour of Britain retains … Continue reading Last Week Today: December 16-22, 2019 Sponsorship News

5 Unique Brand Activations in 2019

5 Unique Brand Activations in 2019 Why Do Brand Activations Matter? We can’t believe 2019 is already coming to a close, but we’re excited to look back at 5 unique brand activations from the year. Brand activations are about bringing brands to life through experiences that create long-term emotional connections. As we will see from … Continue reading 5 Unique Brand Activations in 2019

Last Week Today: December 9-15, 2019 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 9-15, 2019. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on our blog every Monday for updates!   EUROLEAGUE & TURKISH AIRLINES Turkish Airlines has been … Continue reading Last Week Today: December 9-15, 2019 Sponsorship News

5 Holiday Gift Ideas for B2B Customers

5 Holiday Gift Ideas For B2B Customers — If you remember, we talked about appreciation in the workplace a couple of weeks ago, but now it’s time to explore 5 holiday gift ideas that show your B2B customers you appreciate them. Although we think customer appreciation should be a year-round thing, we also believe the … Continue reading 5 Holiday Gift Ideas for B2B Customers

Last Week Today: December 2-8 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover December 2-8, 2019 and include sponsorship news in the soccer world, with Africa, and features new naming rights partnerships.   Sponsorship News in Africa Remember how last week … Continue reading Last Week Today: December 2-8 Sponsorship News

Subscribe to our Blog

Receive emails when a new blog post comes out. You can unsubscribe at any time.

Our Work

Scenes from our latest events.

ASSOCIATED BRANDS

SPONSORSHIP LAUNCH GUIDE

Want to launch a sponsorship program? You’re in the right place.