The 3 Kinds of Most Valuable Sponsorship Assets


sponsorship assets

In order to achieve the best results, you have to offer the right sponsorship assets. The right sponsorship assets will not only meet and exceed industry standards, but they must be evaluated to meet and exceed your needs. Read on to learn about the three kinds of most valuable sponsorship assets that can be offered: hard assets, well-managed assets, and well-branded assets.


1. Use Hard Assets to Meet Your Needs

With hard assets, you have tangible results, allowing you to better visualize your sponsorship ROI. Among the best results-driven hard sponsorship assets are:

  • Digital media
  • Signage
  • Event collaboration
  • Event participation
  • Fan appreciation days

All of these sponsorship assets, though each different, produce results that you can witness from the minute they’re offered.

Digital Media is Usually Today’s Most Valuable Hard Asset

Take sports sponsorships, for example. Since the start of team sports, one could argue that brands use games as a valuable marketing tool. Before the rise of digital media and even now and across the world, brands benefit from signage. Now what’s most excellent about digital media assets is that they can be well-researched and easily updated to reach all of your target audience.

sponsorship assets

Use Creative & High-Quality Signage

Since the dawn of human communication, signage is more or less the most widely used hard sponsorship asset! As long as there is a physical world, people will continue using signage, and signage will continue being a highly valuable sponsorship asset, pending it’s designed well enough to be seen by many people. High-quality signage includes so much more than traditional signs. A few modern, creative and high-quality signage ideas include:

  • Projections
  • Lightboxes (that illuminate your logo and/or mission)
  • Floating signs
  • Vehicle wraps
  • Branded charging stations
  • Wristbands and/or bracelets
  • Drink cups
  • Sunglasses
  • Interactive art
  • Puzzles/games
  • Furniture
  • And so much more!

2. Assets Should Tell Your Story

You have to know very, very well that a hard asset, itself, isn't the end-all-be-all. You have to be able to integrate with the sponsor to tell their story or their message. Potential ways to do this use the hard examples listed above, and more. Hard assets are worthless if they do not tell a story. While this sounds like a no-brainer, many of today’s sponsored events and promotional material are too unrelated to the goal that they are trying to achieve. Your hard sponsorship assets should communicate a story that shares your goals in order to achieve the most valuable results.


3. Use Only the Most-Up-To-Date Assets

sponsorship assets

Sponsorship assets are often not well-managed. Properly managing your sponsorship assets by keeping them up-to-date using the best-measured and most relevant data is important to their value, regardless of exactly what sponsorship assets they are. Newer, more updated assets are going to be more likely to be able to reach the audience in a meaningful way than those that are outdated.

Activate Your Sponsorships

Sponsorship activation is invaluable to your sponsorship assets. Sponsorship activation is essentially keeping sponsorship assets relevant to the wants and needs of the sponsor and the target audience! Sponsorship activation is achieved with proper management of sponsorship assets.

Need More Comprehensive Knowledge of the Right Sponsorship Assets for You?

We can help. Tandem Partnerships employs the level of professionalism and expertise that you need for your most valuable sponsorship assets. We expertly work for the best and most transparent results by studying and analyzing many factors, including:

  • Audience loyalty
  • Impressions
  • Reach
  • Property awareness

Contact us today to know that you’ll be offering the most valuable sponsorship opportunities to your partners.

Interested in learning more about the best sponsorship assets?

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