If you remember, we talked about appreciation in the workplace a couple of weeks ago, but now it’s time to explore 5 holiday gift ideas that show your B2B customers you appreciate them.

Although we think customer appreciation should be a year-round thing, we also believe the holiday season is a time to be thoughtful.

Giving your customers something thoughtful for the holidays will show you care and appreciate them. As a result, it offers a memorable experience about your brand. One that they can take into the New Year with them.

The fact of the matter is, even if you offer a great product or service, the experience you provide for your customer will always have the greatest impact.

STATISTICS ON CUSTOMER APPRECIATION

In fact, let’s look at some hard facts:

It’s predicted that by 2020, “great customer experience” will overtake price and product as the primary differentiator for B2B sales.

65% of U.S. customers find a positive experience with a brand to be more influential than great advertising (PWC)

90% of B2B and consumer audiences agree that brand experiences delivering stronger personal interactions offer more compelling brand engagements (Loyalty 360)

We understand budgets could be tight, and time around the holidays might be hard to find… but it’s worth it to put in the effort for your customers.

Ideally you do this frequently, but if it’s just this one time per year, that’s at least better than never and we want to help you do it successfully this year.

5 HOLIDAY GIFT IDEAS

All that said, here are some ideas of things you can send to your customers to acknowledge them and show them they’re appreciated during the holidays:

Send a handwritten note

• Tell them why you’re thankful for them
• Tell them something new about your company
• Send them a heartfelt greeting

Send a gift card

• Starbucks or other widely known coffee shop
• Barnes and Noble
• Amazon
• iTunes
• Restaurant

Send them some branded swag

• Notebooks
• Notepads
• T-Shirts
• Charging devices
• Water bottles
• Coffee mugs

Send a great book

• Something that will help them
• Industry related
• Inspiring

Send a treat

• Cookies
• Fruit baskets
• Meat assortments
• Wine

We hope these 5 holiday gift ideas help you to give thanks to your customers.

We’d love to see what you’re sending this holiday season! Tag us on social media:

Facebook: be.tandem
Instagram: be_tandem
Twitter: be_tandem

Happy holidays!