Blog

Last Week Today: Consider Changing Values

July 16, 2018

LAST WEEK TODAY: CONSIDER CHANGING VALUES Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover July 9-15, 2018. Every version of an event puts … Continue reading Last Week Today: Consider Changing Values

experiential marketing activation ideas

Five of This Year’s Fantastic Experiential Activation Ideas

July 12, 2018

Experiential activation should always be memorable, fun, and fantastic overall, working to make even the most intangible brands as tangible as they can be. Secure the right location, employees, and supplies for your experiential activation idea, and you have a … Continue reading Five of This Year’s Fantastic Experiential Activation Ideas

Last Week Today: New Opportunities

July 9, 2018

LAST WEEK TODAY: NEW OPPORTUNITES Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover July 2-8, 2018. Trying new things is an important part … Continue reading Last Week Today: New Opportunities

Fair Sponsorship

Is Fair Sponsorship Right for Your Brand?

June 28, 2018

Has your brand considered partnering with a fair or festival? While these events may not be the first you think of when you picture a successful sponsorship deal, the segment is growing and popular. According to IEG, sponsorship spending on … Continue reading Is Fair Sponsorship Right for Your Brand?

Last Week Today: World Cup Takeover

June 25, 2018

LAST WEEK TODAY: WORLD CUP TAKEOVER Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover June 18-24, 2018. We warned you last week. The … Continue reading Last Week Today: World Cup Takeover

Regional Championship Sponsorship

Event Analysis: Regional and Other Championships

June 21, 2018

EVENT ANALYSIS: REGIONAL & OTHER CHAMPIONSHIPS We’ve featured the Olympics, and our FIFA feature is coming soon – but we all know those events have a strong history in sponsorship. What about major events without quite the same level of … Continue reading Event Analysis: Regional and Other Championships

Last Week Today: SPONSORSHIP BUZZ GOOOAAAALLLLS

June 19, 2018

LAST WEEK TODAY: SPONSORSHIP BUZZ GOOOAAAALLLLS Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover June 11-17, 2018. We have a few stories touching … Continue reading Last Week Today: SPONSORSHIP BUZZ GOOOAAAALLLLS

Last Week Today: Brand Sponsorship Value

June 11, 2018

LAST WEEK TODAY: AGREE ON ASSET VALUATION Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover June 4-10, 2018. An important part of sponsorship … Continue reading Last Week Today: Brand Sponsorship Value

Sponsorship Strategy

5 Surprising Sponsorship Stats to Boost Your Strategy

June 7, 2018

The best-fitting sponsorship strategies happen with research. While getting the maximum return on a sponsorship investment is something that is best achieved with the help of sponsorship agency professionals, if the organizing committees know the right unique sponsorship stats, that … Continue reading 5 Surprising Sponsorship Stats to Boost Your Strategy

Last [Two] Weeks Today: Mega-Event = Mega Opportunity

June 4, 2018

LAST [TWO] WEEK(S) TODAY: MEGA-EVENT = MEGA OPPORTUNITY Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover May 21-June 4, 2018 – we missed … Continue reading Last [Two] Weeks Today: Mega-Event = Mega Opportunity