Blog

Last Week Today: How To Be Marketable

September 17, 2018

LAST WEEK TODAY: HOW TO BE MARKETABLE Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover September 10-16, 2018. Not to be cliché, but … Continue reading Last Week Today: How To Be Marketable

European Championships Sponsorship

Launching a Sponsorship Program at a Brand New Event: 2018 European Championships

September 13, 2018

Launching a Sponsorship Program at a Brand New Event: 2018 European Championships The European Championships is a multi-sport event which brings together the existing European Championships of some of the continent’s leading sports every four years. The 2018 European Championships also known as … Continue reading Launching a Sponsorship Program at a Brand New Event: 2018 European Championships

Last Week Today: INBOUND 2018

September 10, 2018

LAST WEEK TODAY: INBOUND 2018 Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover September 3-9, 2018. This week is a little different. Two … Continue reading Last Week Today: INBOUND 2018

cobranding partnerships

Co-Branding: Can More Partners Be More Prosperous?

August 30, 2018

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Last Week Today: Annual Growth

August 27, 2018

LAST WEEK TODAY: ANNUAL GROWTH Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover August 20-26, 2018. Look for growth. Your campaign or partnership … Continue reading Last Week Today: Annual Growth

hotel sponsorship

Category Analysis: Hotels

August 23, 2018

CATEGORY ANALYSIS: HOTELS   Events are big business for the communities they’re in. Sports events, concerts, conferences – each brings benefits, money, and ultimately visitors to host locations. Hotel sponsorship of these events is logical. The two go together like … Continue reading Category Analysis: Hotels

Last Week Today: A State of Continual Transition

August 20, 2018

LAST WEEK TODAY: A STATE OF CONTINUAL TRANSITION Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover August 13-19, 2018. A state of continual … Continue reading Last Week Today: A State of Continual Transition

experiential marketing activation

Traffic or Demographics: How to Determine Which is Most Important

August 16, 2018

Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation.  On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would … Continue reading Traffic or Demographics: How to Determine Which is Most Important

Last Week Today: Look Back & Recap

August 13, 2018

LAST WEEK TODAY: LOOK BACK & RECAP Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover August 6-12, 2018. Looking back, reviewing, and recapping … Continue reading Last Week Today: Look Back & Recap

sponsorship strategies

Absolutely Vital Components to the Best Sponsorship Strategy

August 9, 2018

  Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy