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Coronavirus: Impact on Events & Sponsors

March 12, 2020

This report looks at the origin and spreading of coronavirus (COVID-19) along with its impact on travel and tourism, events and sponsors.

Category Analysis Technology Sponsorship Tandem

Category Analysis: Technology Sponsorship

February 27, 2020

This category analysis on technology explores the industries impacted by technology advances and the tech brands actively sponsoring global events.

Last Week Today: February 17-24, 2020 Sponsorship News

February 24, 2020

Sponsorship news covering February 17-24, 2020. Captain Morgan makes moves, sponsorship revenue double for soccer giants, plus new stadium naming rights & more

Include Social Media in Sponsorship Program

February 20, 2020

It’s without question that with these statistics, you need to include social media in your sponsorship program. Here are the three types of content to use!

Fulfillment Reports for Sponsors (how to)

February 13, 2020

Post-event fulfillment reports for sponsors play a key role in building relationships, justifying investments, & setting the stage for renewal discussions

Last Week Today: February 3-9, 2020 Sponsorship News

February 10, 2020

Sponsorship news covering February 3-9, 2020. New Official Airline Partner in France, new Paralympic Partner announced, and a new Official Sports Drink, among others.

Super Bowl 2020 Sponsors Recap

February 6, 2020

A breakdown of all the brands that activated at the Super Bowl LIV Experience, as well as the investment levels for all sponsorships including those that did not include activation space.

Last Week Today: January 27 – February 2, 2020 Sponsorship News

February 3, 2020

These stories cover sponsorship news for January 27 – February 2, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Last week brought new naming rights to a couple properties, a significant Nike deal, and sponsorship growth in the cryptocurrency space.

Last Week Today: January 20-26 Sponsorship News

January 27, 2020

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

What is In-Kind Sponsorship & Are There Benefits?

January 23, 2020

This will help you understand the difference between in-kind and cash sponsorship, as well as the types and benefits of in-kind deals.

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