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Last Week Today: Sponsorship Value

March 18, 2019

LAST WEEK TODAY: SPONSORSHIP VALUE   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 11-17, 2019. This week’s most popular news really … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

March 11, 2019

LAST WEEK TODAY: INNOVATION & BRANCHING OUT   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 4-10, 2019. Some exciting deals over … Continue reading Last Week Today: Innovation & Branching Out

Sponsorship Value

What Are You Really Worth?

March 7, 2019

What Are You Really Worth?   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands is crucial in cultivating and maintaining that … Continue reading What Are You Really Worth?

Last Week Today: Growing the Sponsorship Industry

March 4, 2019

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 25-March 3, 2019. Welcome to March … Continue reading Last Week Today: Growing the Sponsorship Industry

Credit Card Sponsorship

Category Analysis: Credit Cards & Payment Processing

February 28, 2019

Category Analysis: Credit Cards & Payment Processing Much like the Big 4 sports leagues in the US, we have four main credit card companies: American Express, Discover, Mastercard, and Visa. Each has a distinguished history in the sponsorship sphere, though … Continue reading Category Analysis: Credit Cards & Payment Processing

Last Week Today: Presidents Day Sponsorship Bonanza

February 25, 2019

LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 12-25, 2019, because last Monday was … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza

Super Bowl Advertising

Super Bowl LIII Commercials: Automotive Category

February 21, 2019

Super Bowl LIII Commercials: Automotive Category The Super Bowl is the biggest game of the year with much anticipated commercials. Companies spend millions on Super Bowl ads, all chasing the same goals to be remembered and talked about by fans … Continue reading Super Bowl LIII Commercials: Automotive Category

3 Elements to Take Your Activation to the Next Level

February 14, 2019

3 Elements to Take Your Activation to the Next Level Brands are always looking for new innovative ways to capture their audience‚Äôs attention. Event activations are a great way to set your brand apart and put product into the hands … Continue reading 3 Elements to Take Your Activation to the Next Level

Last Week Today: Most Popular Doesn’t Mean Stagnant

February 11, 2019

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 5-11, 2019. Soccer – or … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

Create Activation

How Can My Brand Create an Activation?

February 7, 2019

How Can My Brand Create an Activation?   There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a successful activation? Successful brand activation for … Continue reading How Can My Brand Create an Activation?

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