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What Are You Really Worth?
What Are You Really Worth? Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands is crucial in cultivating and maintaining that … Continue reading What Are You Really Worth?
Last Week Today: Growing the Sponsorship Industry
LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 25-March 3, 2019. Welcome to March … Continue reading Last Week Today: Growing the Sponsorship Industry
Category Analysis: Credit Cards & Payment Processing
Category Analysis: Credit Cards & Payment Processing Much like the Big 4 sports leagues in the US, we have four main credit card companies: American Express, Discover, Mastercard, and Visa. Each has a distinguished history in the sponsorship sphere, though … Continue reading Category Analysis: Credit Cards & Payment Processing
Last Week Today: Presidents Day Sponsorship Bonanza
LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 12-25, 2019, because last Monday was … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza
Super Bowl LIII Commercials: Automotive Category
Super Bowl LIII Commercials: Automotive Category The Super Bowl is the biggest game of the year with much anticipated commercials. Companies spend millions on Super Bowl ads, all chasing the same goals to be remembered and talked about by fans … Continue reading Super Bowl LIII Commercials: Automotive Category
3 Elements to Take Your Activation to the Next Level
3 Elements to Take Your Activation to the Next Level Brands are always looking for new innovative ways to capture their audience’s attention. Event activations are a great way to set your brand apart and put product into the hands … Continue reading 3 Elements to Take Your Activation to the Next Level
Last Week Today: Most Popular Doesn’t Mean Stagnant
LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 5-11, 2019. Soccer – or … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant
How Can My Brand Create an Activation?
How Can My Brand Create an Activation? There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a successful activation? Successful brand activation for … Continue reading How Can My Brand Create an Activation?
Last Week Today: Category Updates
LAST WEEK TODAY: CATEGORY UPDATES MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover January 29 – February 4, 2019. Lots of new … Continue reading Last Week Today: Category Updates
Event Analysis: Grand Slams
Event Analysis: Grand Slams Tennis sponsorship is an always interesting, but not always industry-indicative subset of the sponsorship industry. It’s perhaps true that tennis is grouped with sports or events like golf, equestrian, or America’s Cup when discussing sponsorship strategy … Continue reading Event Analysis: Grand Slams
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