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Energy Drink Sponsorship in Extreme Sports
Energy Drink Sponsorship in Extreme Sports Red Bull Red Bull is a unique energy drink brand that has taken over extreme sports. The brand has used sponsorship activations, branded content, and endorsement deals to become one of the most … Continue reading Energy Drink Sponsorship in Extreme Sports
Last Week Today: Sponsorship Expansion
LAST WEEK TODAY: SPONSORSHIP EXPANSION MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 8-14, 2019. It seems many of the stories … Continue reading Last Week Today: Sponsorship Expansion
The Most Exciting Virtual and Augmented Reality Activations We’ve Seen
The Most Exciting Virtual and Augmented Reality Activations We’ve Seen Have you ever wished you could Alter Your Reality? If your immediate reaction is a resounding “yes!” then okay, there may be a few different things going on here, … Continue reading The Most Exciting Virtual and Augmented Reality Activations We’ve Seen
Last Week Today: Sponsorship Activation
LAST WEEK TODAY: SPONSORSHIP ACTIVATION MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 31-April7, 2019. Whew, it’s been a while. Have … Continue reading Last Week Today: Sponsorship Activation
Category Analysis: Luxury Sponsorship
Category Analysis: Luxury Sponsorship You may associate luxury brands more with VIPs and the superrich, but as it happens, these brands are also active sponsors. You won’t find them partnering with properties their target market will not notice, but each … Continue reading Category Analysis: Luxury Sponsorship
Choosing the Perfect Location for Your Event
Choosing the Perfect Location for Your Event There is at least one perfect location for every activation event. For some brands, many locations may fit in order to make your brand shine its best, and, for others, just one … Continue reading Choosing the Perfect Location for Your Event
Best Awards Season Sponsorship Activations
Best Awards Season Sponsorship Activations Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are captivated with the glitz and glamor of the Golden Globes, Emmys, Grammys, … Continue reading Best Awards Season Sponsorship Activations
Last Week Today: Sponsorship Value
LAST WEEK TODAY: SPONSORSHIP VALUE MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 11-17, 2019. This week’s most popular news really … Continue reading Last Week Today: Sponsorship Value
Last Week Today: Innovation & Branching Out
LAST WEEK TODAY: INNOVATION & BRANCHING OUT MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 4-10, 2019. Some exciting deals over … Continue reading Last Week Today: Innovation & Branching Out
What Are You Really Worth?
What Are You Really Worth? Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands is crucial in cultivating and maintaining that … Continue reading What Are You Really Worth?
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