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Tandem Blog Sponsorship Sales Cycle

The Sponsorship Sales Cycle: In 7 Stages

January 2, 2020

A successful sponsorship program includes these 7 stages to complete the full sales cycle – from inventory building to the sponsorship renewal.

Tour of Britain Photo

Last Week Today: December 16-22, 2019 Sponsorship News

December 23, 2019

  LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 16-22, 2019. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on … Continue reading Last Week Today: December 16-22, 2019 Sponsorship News

5 unique brand activations 2019

5 Unique Brand Activations in 2019

December 19, 2019

5 Unique Brand Activations in 2019 Why Do Brand Activations Matter? We can’t believe 2019 is already coming to a close, but we’re excited to look back at 5 unique brand activations from the year. Brand activations are about bringing … Continue reading 5 Unique Brand Activations in 2019

Last Week Today: December 9-15, 2019 Sponsorship News

December 16, 2019

  LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 9-15, 2019. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on … Continue reading Last Week Today: December 9-15, 2019 Sponsorship News

5 holiday gift ideas for b2b customers

5 Holiday Gift Ideas for B2B Customers

December 12, 2019

5 Holiday Gift Ideas For B2B Customers — If you remember, we talked about appreciation in the workplace a couple of weeks ago, but now it’s time to explore 5 holiday gift ideas that show your B2B customers you appreciate … Continue reading 5 Holiday Gift Ideas for B2B Customers

Last Week Today: December 2-8 Sponsorship News

December 9, 2019

  LAST WEEK’S SPONSORSHIP NEWS Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover December 2-8, 2019 and include sponsorship news in the soccer world, with Africa, … Continue reading Last Week Today: December 2-8 Sponsorship News

Sponsorship Activation Definition & Break Down

December 5, 2019

Definition & Break Down of Sponsorship Activation — If you’re just starting to explore sponsorship activation, we’re explaining the definition and breaking it down for you today: Sponsorship activation can be done in many different ways to produce a wide … Continue reading Sponsorship Activation Definition & Break Down

Last Week Today: November 25 – December 1 Sponsorship News

December 2, 2019

  LAST WEEK’S SPONSORSHIP NEWS   Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover November 25- December 1, 2019 and include sponsorship news for France and … Continue reading Last Week Today: November 25 – December 1 Sponsorship News

Appreciation & Gratitude in the Workplace

November 27, 2019

Why Appreciation & Gratitude in the Workplace are Important — We understand work stressors can sometimes cause tension, but making gratitude and appreciation in the workplace a priority is important. Know why? Because it will benefit E-V-E-R-Y-O-N-E. Hey come on, … Continue reading Appreciation & Gratitude in the Workplace

Last Week Today: November 18-24 Sponsorship News

November 25, 2019

LAST WEEK TODAY: SPONSORSHIP NEWS NOV 18-24   LAST WEEK’S SPONSORSHIP NEWS   Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover November 18 – 24, 2019 … Continue reading Last Week Today: November 18-24 Sponsorship News

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