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Last Week Today: New Names, New Norms

January 28, 2019

LAST WEEK TODAY: NEW NAMES, NEW NORMS   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover January 14-28, 2019, because 1) last Monday … Continue reading Last Week Today: New Names, New Norms

Sponsorship vs. Endorsement

January 24, 2019

Sponsorship vs. Endorsement Deals Sponsorship is a great business tool used by brands. Brands can pay for some or all costs involved with an event in return for brand awareness. Most Company’s set aside sponsorships dollars yearly to produce activations … Continue reading Sponsorship vs. Endorsement

UNEXPECTED PARTNERSHIPS

I Did Not See That Coming: Unexpected Partnerships

January 17, 2019

I Did Not See That Coming: Unexpected Partnerships Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and water has given us 3 Rush Hour Movies, 5 Eddie Murphy led buddy … Continue reading I Did Not See That Coming: Unexpected Partnerships

Last Week Today: Back to Normal

January 14, 2019

LAST WEEK TODAY: BACK TO NORMAL   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover January 8-13, 2019. We’re getting back into the … Continue reading Last Week Today: Back to Normal

Last Week Today: Diving In

January 7, 2019

LAST WEEK TODAY: DIVING IN   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover January 1-7, 2019. Wow – it’s been a while! … Continue reading Last Week Today: Diving In

Recap

Welcome to 2019!

January 3, 2019

Welcome to 2019! It’s officially 2019. Where did the time go? We had a great 2018 here at Tandem. We relaunched our website, started a blog, instituted a new service offering, oversaw, managed, submitted, and/or won multiple RFPs. We signed … Continue reading Welcome to 2019!

EVENT APPLICATIONS

Best Event Apps to Use When Hosting, Attending, and Promoting Events

December 27, 2018

Best Event Apps to Use When Hosting, Attending, or Promoting Events Event apps are making lives easier for events and their attendees. An event app is a must for providing a personalized experience. Tech-savvy attendees expect them and sponsors love to … Continue reading Best Event Apps to Use When Hosting, Attending, and Promoting Events

Beer Sponsorship

Category Analysis: Beer Sponsorship

December 20, 2018

Category Analysis: Beer Sponsorship Beer sponsorships are big money, and can come with big pull (who can forget Budweiser’s campaign to ensure fans could buy beer at the 2014 World Cup in Brazil, where alcohol in stadiums was previously illegal). … Continue reading Category Analysis: Beer Sponsorship

Last Week Today: Where Do You Fit in the Industry?

December 17, 2018

LAST WEEK TODAY: WHERE DO YOU FIT IN THE INDUSTRY?   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover December 10-16, 2018. Every … Continue reading Last Week Today: Where Do You Fit in the Industry?

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