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Credit Card Sponsorship

Category Analysis: Credit Cards & Payment Processing

February 28, 2019

Category Analysis: Credit Cards & Payment Processing Much like the Big 4 sports leagues in the US, we have four main credit card companies: American Express, Discover, Mastercard, and Visa. Each has a distinguished history in the sponsorship sphere, though … Continue reading Category Analysis: Credit Cards & Payment Processing

Last Week Today: Presidents Day Sponsorship Bonanza

February 25, 2019

LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 12-25, 2019, because last Monday was … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza

Super Bowl Advertising

Super Bowl LIII Commercials: Automotive Category

February 21, 2019

Super Bowl LIII Commercials: Automotive Category The Super Bowl is the biggest game of the year with much anticipated commercials. Companies spend millions on Super Bowl ads, all chasing the same goals to be remembered and talked about by fans … Continue reading Super Bowl LIII Commercials: Automotive Category

3 Elements to Take Your Activation to the Next Level

February 14, 2019

3 Elements to Take Your Activation to the Next Level Brands are always looking for new innovative ways to capture their audience’s attention. Event activations are a great way to set your brand apart and put product into the hands … Continue reading 3 Elements to Take Your Activation to the Next Level

Last Week Today: Most Popular Doesn’t Mean Stagnant

February 11, 2019

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 5-11, 2019. Soccer – or … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

Create Activation

How Can My Brand Create an Activation?

February 7, 2019

How Can My Brand Create an Activation?   There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a successful activation? Successful brand activation for … Continue reading How Can My Brand Create an Activation?

Last Week Today: Category Updates

February 4, 2019

LAST WEEK TODAY: CATEGORY UPDATES   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover January 29 – February 4, 2019. Lots of new … Continue reading Last Week Today: Category Updates

Grand Slam Sponsorship

Event Analysis: Grand Slams

January 31, 2019

Event Analysis: Grand Slams Tennis sponsorship is an always interesting, but not always industry-indicative subset of the sponsorship industry. It’s perhaps true that tennis is grouped with sports or events like golf, equestrian, or America’s Cup when discussing sponsorship strategy … Continue reading Event Analysis: Grand Slams

Last Week Today: New Names, New Norms

January 28, 2019

LAST WEEK TODAY: NEW NAMES, NEW NORMS   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover January 14-28, 2019, because 1) last Monday … Continue reading Last Week Today: New Names, New Norms

Sponsorship vs. Endorsement

January 24, 2019

Sponsorship vs. Endorsement Deals Sponsorship is a great business tool used by brands. Brands can pay for some or all costs involved with an event in return for brand awareness. Most Company’s set aside sponsorships dollars yearly to produce activations … Continue reading Sponsorship vs. Endorsement

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