The state of sponsorship is filled with opportunities as well as risks. Read on to learn what today’s opportunities and risks are and to find guidance on conquering the sponsorship space! Consider Today’s Most Emerging Sponsorship Categories There are quite … Continue reading The State of Sponsorship: Conquer These Opportunities & Risks
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands … Continue reading Co-Branding: Can More Partners Be More Prosperous?
CATEGORY ANALYSIS: HOTELS Events are big business for the communities they’re in. Sports events, concerts, conferences – each brings benefits, money, and ultimately visitors to host locations. Hotel sponsorship of these events is logical. The two go together like … Continue reading Category Analysis: Hotels
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