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Fair Sponsorship

Is Fair Sponsorship Right for Your Brand? REDUX

September 27, 2018

  We asked you earlier this year: Has your brand considered partnering with a fair or festival? Fairs may not be your top of mind property when you think of potential partnerships, but it is an exciting and growing segment … Continue reading Is Fair Sponsorship Right for Your Brand? REDUX

Last Week Today: Aim for Excitement

September 24, 2018

LAST WEEK TODAY: AIM FOR EXCITEMENT Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover September 17-23, 2018. Memorable sponsorship and experiential marketing campaigns … Continue reading Last Week Today: Aim for Excitement

Sponsorship Opportunity

The State of Sponsorship: Conquer These Opportunities & Risks

September 20, 2018

The state of sponsorship is filled with opportunities as well as risks. Read on to learn what today’s opportunities and risks are and to find guidance on conquering the sponsorship space! Consider Today’s Most Emerging Sponsorship Categories There are quite … Continue reading The State of Sponsorship: Conquer These Opportunities & Risks

Last Week Today: How To Be Marketable

September 17, 2018

LAST WEEK TODAY: HOW TO BE MARKETABLE Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover September 10-16, 2018. Not to be cliché, but … Continue reading Last Week Today: How To Be Marketable

European Championships Sponsorship

Launching a Sponsorship Program at a Brand New Event: 2018 European Championships

September 13, 2018

Launching a Sponsorship Program at a Brand New Event: 2018 European Championships The European Championships is a multi-sport event which brings together the existing European Championships of some of the continent’s leading sports every four years. The 2018 European Championships also known as … Continue reading Launching a Sponsorship Program at a Brand New Event: 2018 European Championships

Last Week Today: INBOUND 2018

September 10, 2018

LAST WEEK TODAY: INBOUND 2018 Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover September 3-9, 2018. This week is a little different. Two … Continue reading Last Week Today: INBOUND 2018

cobranding partnerships

Co-Branding: Can More Partners Be More Prosperous?

August 30, 2018

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Last Week Today: Annual Growth

August 27, 2018

LAST WEEK TODAY: ANNUAL GROWTH Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover August 20-26, 2018. Look for growth. Your campaign or partnership … Continue reading Last Week Today: Annual Growth

hotel sponsorship

Category Analysis: Hotels

August 23, 2018

CATEGORY ANALYSIS: HOTELS   Events are big business for the communities they’re in. Sports events, concerts, conferences – each brings benefits, money, and ultimately visitors to host locations. Hotel sponsorship of these events is logical. The two go together like … Continue reading Category Analysis: Hotels

Last Week Today: A State of Continual Transition

August 20, 2018

LAST WEEK TODAY: A STATE OF CONTINUAL TRANSITION Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover August 13-19, 2018. A state of continual … Continue reading Last Week Today: A State of Continual Transition

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