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Last Week Today: February 3-9, 2020 Sponsorship News

February 10, 2020

Sponsorship news covering February 3-9, 2020. New Official Airline Partner in France, new Paralympic Partner announced, and a new Official Sports Drink, among others.

Super Bowl 2020 Sponsors Recap

February 6, 2020

A breakdown of all the brands that activated at the Super Bowl LIV Experience, as well as the investment levels for all sponsorships including those that did not include activation space.

Last Week Today: January 27 – February 2, 2020 Sponsorship News

February 3, 2020

These stories cover sponsorship news for January 27 – February 2, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Last week brought new naming rights to a couple properties, a significant Nike deal, and sponsorship growth in the cryptocurrency space.

Last Week Today: January 20-26 Sponsorship News

January 27, 2020

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

What is In-Kind Sponsorship & Are There Benefits?

January 23, 2020

This will help you understand the difference between in-kind and cash sponsorship, as well as the types and benefits of in-kind deals.

Last Week Today: January 6-12 Sponsorship News

January 13, 2020

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

blog image nurture sponsor relationships

5 Ways To Nurture Your Sponsor Relationships

January 9, 2020

These 5 ways to nurture your sponsor relationships will help you retain your sponsor deals long term so your sponsorship program continues to grow.

Paralympic torch relay

Last Week Today: December 30 – January 5 Sponsorship News

January 6, 2020

  LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 30, 2019 – January 5, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering … Continue reading Last Week Today: December 30 – January 5 Sponsorship News

Tandem Blog Sponsorship Sales Cycle

The Sponsorship Sales Cycle: In 7 Stages

January 2, 2020

A successful sponsorship program includes these 7 stages to complete the full sales cycle – from inventory building to the sponsorship renewal.

Tour of Britain Photo

Last Week Today: December 16-22, 2019 Sponsorship News

December 23, 2019

  LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 16-22, 2019. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on … Continue reading Last Week Today: December 16-22, 2019 Sponsorship News

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