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Click: How to Incorporate Social Media into Sponsorship Opportunities

March 8, 2018

Click: How to Incorporate Social Media into Sponsorship Opportunities SOCIAL MEDIA SPONSORSHIP IS THE ASSET YOU MAY BE MISUSING.   Sponsorships are most successful when viewed by both parties as a partnership. In considering the social media aspects of these … Continue reading Click: How to Incorporate Social Media into Sponsorship Opportunities

Last Week Today: Big Deals, Big Engagement

March 5, 2018

LAST WEEK TODAY: BIG DEALS, BIG ENGAGEMENT   Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 26-March 4, 2018.   It was … Continue reading Last Week Today: Big Deals, Big Engagement

How the Savviest Sponsors Engaged Super Bowl Fans

March 1, 2018

How the Savviest Sponsors Engaged Super Bowl Fans     How can brands use Super Bowl Sponsorship to be Successful? Football fans paid big money to be at Super Bowl LII, but sponsors go all out for game-time ads and … Continue reading How the Savviest Sponsors Engaged Super Bowl Fans

Last Week Today: Revenues on the Rise

February 26, 2018

LAST WEEK TODAY: REVENUES ON THE RISE   Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 19-26, 2018.   Cirque du Soliel’s … Continue reading Last Week Today: Revenues on the Rise

experiential marketing Stats

Experiential Marketing Statistics That Prove You Need to be Activating

January 12, 2018

Experiential Marketing Statistics That Prove You Need to be Activating First, What is Experiential Marketing? Experiential marketing is a type of advertising that helps consumers experience a brand. Differing from traditional advertising, experiential marketing attempts to captivate consumers within the … Continue reading Experiential Marketing Statistics That Prove You Need to be Activating

5 Essential Steps to Create an Enticing Sponsorship Proposal

January 9, 2018

5 Essential Steps to Create an Enticing Sponsorship Proposal   A How-To Guide for Rights Holders Everywhere Research Potential Sponsors When creating a sponsorship proposal it is important to research both potential sponsors and the relevant industry before finalizing the … Continue reading 5 Essential Steps to Create an Enticing Sponsorship Proposal

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