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Last Week Today: What Will Your Audience Most Appreciate?

April 23, 2018

LAST WEEK TODAY: WHAT WILL YOUR AUDIENCE MOST APPRECIATE? Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 16-22, 2018. Trying new ideas … Continue reading Last Week Today: What Will Your Audience Most Appreciate?

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What To Think About: Find the Best Assets for Your Sponsorship Package

April 19, 2018

What To Think About: Find the Best Assets for Your Sponsorship Package   Sponsorship is very different from most types of sales. While there is an eventual transaction when terms are agreed upon, it is far from transactional in nature. … Continue reading What To Think About: Find the Best Assets for Your Sponsorship Package

Last Week Today: Sponsorship is Impacting Consumer Events

April 16, 2018

LAST WEEK TODAY: SPONSORSHIP IS IMPACTING CONSUMER EVENTS Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 9-April 15, 2018. Sponsorship is impacting … Continue reading Last Week Today: Sponsorship is Impacting Consumer Events

Opportunity Knocks: How to Use Social Media to Elevate Your Activation

April 12, 2018

Opportunity Knocks: How to Use Social Media to Elevate Your Activation   ARE YOU LOOKING FOR SOCIAL MEDIA ACTIVATION SUCCESS? Ever-changing, social media continues to offer new options for sponsors and experiential marketers. Brands of all sizes can increase brand … Continue reading Opportunity Knocks: How to Use Social Media to Elevate Your Activation

Last Week Today: Sponsorship Models Are Changing

April 9, 2018

LAST WEEK TODAY: SPONSORSHIP MODELS ARE CHANGING Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 2-April 8, 2018. Sponsorship models are changing. … Continue reading Last Week Today: Sponsorship Models Are Changing

Category Analysis: Automotive

April 5, 2018

CATEGORY ANALYSIS: AUTOMOTIVE BRANDS Sponsorship, and particularly the sponsorship of sports entities, is a high priority for brands that operate within the automotive space. Rights holders prioritize automotive sponsorship as a marquee deal; and high profile events can typically attract … Continue reading Category Analysis: Automotive

How to Captivate Your Audience with an Experiential Activation

March 29, 2018

How to Captivate Your Audience with an Experiential Activation   A well-executed experiential marketing activation is an opportunity for brands to engage a targeted audience. Activations also facilitate an interactive experience, usually with the aim of teaching participants something new … Continue reading How to Captivate Your Audience with an Experiential Activation

Last Week Today: New Season Sponsorship Deals & Renewals

March 26, 2018

LAST WEEK TODAY: NEW SEASON SPONSORSHIP DEALS & RENEWALS Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 19-25, 2018. As teams, leagues … Continue reading Last Week Today: New Season Sponsorship Deals & Renewals

3 Simple Questions to Ask Before Hiring a Sponsorship Consultant

March 22, 2018

3 Simple Questions to Ask Before Hiring a Sponsorship Consultant Hiring a Sponsorship Consultant Our goal is to provide you with the best information, advice, and guidelines to craft and maintain a successful and sustainable sponsorship program.¬†¬†Whether your goal is … Continue reading 3 Simple Questions to Ask Before Hiring a Sponsorship Consultant

Last Week Today: Is Co-Branding the Way to Go?

March 19, 2018

LAST WEEK TODAY: IS CO-BRANDING THE WAY TO GO? Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 12-18, 2018. Featuring in multiple … Continue reading Last Week Today: Is Co-Branding the Way to Go?

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