This report looks at the origin and spreading of coronavirus (COVID-19) along with its impact on travel and tourism, events and sponsors.
This category analysis on technology explores the industries impacted by technology advances and the tech brands actively sponsoring global events.
Sponsorship news covering February 17-24, 2020. Captain Morgan makes moves, sponsorship revenue double for soccer giants, plus new stadium naming rights & more
It’s without question that with these statistics, you need to include social media in your sponsorship program. Here are the three types of content to use!
Post-event fulfillment reports for sponsors play a key role in building relationships, justifying investments, & setting the stage for renewal discussions
Sponsorship news covering February 3-9, 2020. New Official Airline Partner in France, new Paralympic Partner announced, and a new Official Sports Drink, among others.
A breakdown of all the brands that activated at the Super Bowl LIV Experience, as well as the investment levels for all sponsorships including those that did not include activation space.
These stories cover sponsorship news for January 27 – February 2, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Last week brought new naming rights to a couple properties, a significant Nike deal, and sponsorship growth in the cryptocurrency space.
These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…
This will help you understand the difference between in-kind and cash sponsorship, as well as the types and benefits of in-kind deals.