Last Week Today: Trending Now

LAST WEEK TODAY: TRENDING NOW tagged: ana  arco  biki  brand  bulleit  Coachella  esports  european championships  event sponsorship  experiential marketing  festivals  frieze  futbol  google  hp  hyperx  microsoft  mlb  music  nba 2k  red bull  roma  serie a  soccer  sponsorship  utz  virtual reality  vr  waze  posted on May 7, 2018 Missing sponsorship news? Check out the blog every … Continue reading Last Week Today: Trending Now

Last Week Today: Sponsorship Fit Is Key

LAST WEEK TODAY: SPONSORSHIP FIT IS KEY tagged: america’s cup  Coachella  discovery channel  drone racing league  esports  event sponsorship  experiential marketing  festivals  govball nyc  grocery  kswiss  music  nflpa  shark week  soccer  social media  sponsorship  swedish fish  posted on April 30, 2018 Missing sponsorship news? Check out the blog every Monday for a weekly roundup of … Continue reading Last Week Today: Sponsorship Fit Is Key

Category Analysis: Grocers

CATEGORY ANALYSIS: GROCERS tagged: alameda county fair  albertsons  aldi  asda  carrefour  category analysis  community games  cycling  downton abbey  england fa  fifa world cup  gaelic football  golf  great irish bake  hell’s kitchen  irfu  lidl  marketing  mlb  nascar  nba  ncaa  nfl  nhl  oc fair  olympics  publix  royal belgium fa  rugby  safeway  soccer  sponsorship  strategy  tesco  uefa  wegmans  … Continue reading Category Analysis: Grocers

Last Week Today: What Will Your Audience Most Appreciate?

LAST WEEK TODAY: WHAT WILL YOUR AUDIENCE MOST APPRECIATE? tagged: chicago fire  Coachella  denver broncos  event sponsorship  experiential marketing  festivals  golf  mls  music  nfl  pga championship  ryder cup  social media  sponsorship  posted on April 23, 2018 Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting … Continue reading Last Week Today: What Will Your Audience Most Appreciate?

Last Week Today: Sponsorship is Impacting Consumer Events

LAST WEEK TODAY: SPONSORSHIP IS IMPACTING CONSUMER EVENTS tagged: Chicago Cubs  Coachella  experiential marketing  festivals  mlb  music  pandora  social media  sponsorship  posted on April 16, 2018 Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 9-April 15, 2018. … Continue reading Last Week Today: Sponsorship is Impacting Consumer Events

Last Week Today: Sponsorship Models Are Changing

LAST WEEK TODAY: SPONSORSHIP MODELS ARE CHANGING tagged: expansion  experiential marketing  football  lexus  mlb  social media  sponsorship  Tinder  posted on April 9, 2018 Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 2-April 8, 2018. Sponsorship models are … Continue reading Last Week Today: Sponsorship Models Are Changing

Category Analysis: Automotive

CATEGORY ANALYSIS: AUTOMOTIVE BRANDS tagged: branding  category analysis  golf  marketing  olympics  soccer  sponsorship  strategy  tennis  posted on April 5, 2018 Sponsorship, and particularly the sponsorship of sports entities, is a high priority for brands that operate within the automotive space. Rights holders prioritize automotive sponsorship as a marquee deal; and high profile events can typically … Continue reading Category Analysis: Automotive