5 Unique Brand Activations in 2019

5 Unique Brand Activations in 2019 FacebookTweetPinLinkedInEmail Why Do Brand Activations Matter? We can’t believe 2019 is already coming to a close, but we’re excited to look back at 5 unique brand activations from the year. Brand activations are about bringing brands to life through experiences that create long-term emotional connections. As we will see … Continue reading 5 Unique Brand Activations in 2019

5 Basic Steps: Experiential Marketing Activation

5 Basic Steps for a Successful Experiential Activation tagged: activate  activation  agency  basic  branding  campaign  event sponsorship  experiential  experiential marketing  marketing  permits  permitting  placement  pop tarts  sponsorship  steps  strategy  target marketing  venue  posted on October 24, 2019   Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation

2019 Highlight OC Fair Sponsors

2019 Highlight Fair Sponsors tagged: 2019  agency  band of sponsors  brand awareness  brand engagement  branded tents  cause marketing  coupons  drive back traffic  fair  fairgoers  hidden in plain sight  norms  norms restaurants  oc fair  pacific amphitheater  raising cane’s  recap  sales  sand box  selling  service  sponsor  sponsorship  summer concert series  ticket giveaway  toyota  we care wednesday  posted … Continue reading 2019 Highlight OC Fair Sponsors

Last Week Today: Sponsorship News

LAST WEEK TODAY: Sponsorship News tagged: canes  carolina hurricanes  Clayton Kershaw  essendon  jingle ball  Los Angeles Dodgers  marketing  mlb  official beer  official sponsor  Skechers  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  Tandem  Trail Blazers  posted on October 7, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past … Continue reading Last Week Today: Sponsorship News

Unconventional Activation: How Can Your Brand Stand Out?

Unconventional Activation: How Can Your Brand Stand Out? tagged: activation  brand  Customers  event  event sponsorship  experiential marketing  goals  GoGo squeeZ  live event sponsorship  location  marketing  mmt  rights holder  SoHo  sponsorship  Unconventional  posted on August 22, 2019   How can my brand stand out?   That’s the question every single client asks, in one way or … Continue reading Unconventional Activation: How Can Your Brand Stand Out?

Last Week Today: Sport Sponsorship News

LAST WEEK TODAY: Sport Sponsorship News tagged: activation  All Star Game  Cleveland  experiential marketing  fifa world cup  golf  HR Derby  live event sponsorship  marketing  mlb  OC  Scottishopen  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  Tandem  tmobile  usa soccer  posted on July 16, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: Sport Sponsorship News

Budget an MMT to Get You Where You Want to Go

Budget an MMT to Get You Where You Want to Go tagged: budget  campaign  contract  event  event sponsorship  experiential marketing  goals  insurance  live event sponsorship  marketing  mmt  Negotiate  purchase  sponsorship  posted on July 11, 2019   You are bursting with ideas of what you want your activation campaign to be, but can you afford all … Continue reading Budget an MMT to Get You Where You Want to Go

Hammer out the Details: What Needs to Be Included in a Successful Contract

Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding  campaign  co-branding  contract  create  event sponsorship  experiential marketing  live event sponsorship  marketing  renewals  rightsholders  sponsorship  strategy  value  posted on June 6, 2019   Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract