LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation at&t branding cycling esports experiential marketing fifa football gambling gymnastics indy 500 iwd live event sponsorship marathon brewing company marketing mls naming rights soccer sponsorship sponsorship strategy sports biz st louis tottenham uci women women’s history month posted on March 18, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value
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What Are You Really Worth? tagged: chevron partnership pier 39 san francisco 49ers sponsor fit sponsorship sponsorship strategy strategy valuation value worth posted on March 7, 2019 Ultimately, rights-holders and sponsors want successful, meaningful partnerships. But rights-holders also want money, while sponsors want value and results. Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?
LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation baseball branding category analysis cycling endorsement experiential marketing football live event sponsorship marketing milb mlb naming rights soccer sponsorship sponsorship strategy sports biz the fa title sponsorship uefa women posted on March 4, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry
Category Analysis: Credit Cards & Payment Processing tagged: amex big 10 conference brighton hove albion category analysis cfp Coachella credit cards discover experiential marketing fifa world cup football live event sponsorship mastercard music naming rights ncaa nfl nhl olympics orange bowl payment processing seattle seahawks soccer sponsorship super bowl title sponsorship visa posted on February … Continue reading Category Analysis: Credit Cards & Payment Processing
LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels activation airline sponsorship ariana grande branding category analysis event analysis experiential marketing fc dallas football live event sponsorship marketing mercedes naming rights paris saint germain sponsorship sponsorship strategy sponsorspotlight sports biz super bowl title sponsorship posted on February 25, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza
Super Bowl LIII Commercials: Automotive Category tagged: advertising hyundai jeep nfl super bowl liii toyota posted on February 21, 2019 The Super Bowl is the biggest game of the year with much anticipated commercials. Companies spend millions on Super Bowl ads, all chasing the same goals to be remembered and talked about by fans across … Continue reading Super Bowl LIII Commercials: Automotive Category