Choosing the Perfect Location for Your Event

Choosing the Perfect Location for Your Event tagged: activation  adidas  american express  Coachella  consulting  experiential marketing  hollywood & highland  james harden  levi’s stadium  mobile marketing tour  nba  permitting  placement  san francisco 49ers  sponsorship  state farm  posted on March 28, 2019   There is at least one perfect location for every activation event. For some brands, … Continue reading Choosing the Perfect Location for Your Event

Best Awards Season Sponsorship Activations

Best Awards Season Sponsorship Activations tagged: delta  experiential marketing  film  grammys  hennessey  live event marketing  live event sponsorship  live music  marriott  mkg co  music  oscars  sponsorship  strategy  posted on March 25, 2019 Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are … Continue reading Best Awards Season Sponsorship Activations

Last Week Today: Sponsorship Value

LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation  at&t  branding  cycling  esports  experiential marketing  fifa  football  gambling  gymnastics  indy 500  iwd  live event sponsorship  marathon brewing company  marketing  mls  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  st louis  tottenham  uci  women  women’s history month  posted on March 18, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation  baseball  boston red sox  branding  education  experiential marketing  fifa  football  gambling  iwd  live event sponsorship  marketing  mgm  mlb  naming rights  nfl  soccer  sponsorship  sponsorship strategy  sports biz  super bowl  tribeca  uefa  women  world cup  posted on March 11, 2019   MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out

What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?

Last Week Today: Growing the Sponsorship Industry

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation  baseball  branding  category analysis  cycling  endorsement  experiential marketing  football  live event sponsorship  marketing  milb  mlb  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  the fa  title sponsorship  uefa  women  posted on March 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry

Category Analysis: Credit Cards & Payment Processing

Category Analysis: Credit Cards & Payment Processing tagged: amex  big 10 conference  brighton hove albion  category analysis  cfp  Coachella  credit cards  discover  experiential marketing  fifa world cup  football  live event sponsorship  mastercard  music  naming rights  ncaa  nfl  nhl  olympics  orange bowl  payment processing  seattle seahawks  soccer  sponsorship  super bowl  title sponsorship  visa  posted on February … Continue reading Category Analysis: Credit Cards & Payment Processing

Last Week Today: Presidents Day Sponsorship Bonanza

LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels  activation  airline sponsorship  ariana grande  branding  category analysis  event analysis  experiential marketing  fc dallas  football  live event sponsorship  marketing  mercedes  naming rights  paris saint germain  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  title sponsorship  posted on February 25, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza

Super Bowl LIII Commercials: Automotive Category

Super Bowl LIII Commercials: Automotive Category tagged: advertising  hyundai  jeep  nfl  super bowl liii  toyota  posted on February 21, 2019 The Super Bowl is the biggest game of the year with much anticipated commercials. Companies spend millions on Super Bowl ads, all chasing the same goals to be remembered and talked about by fans across … Continue reading Super Bowl LIII Commercials: Automotive Category

3 Elements to Take Your Activation to the Next Level

3 Elements to Take Your Activation to the Next Level tagged: cobranding  directv  entertainment  event sponsorship  experiential marketing  film  hp  influencer  live events  mmt  mobile marketing tour  nfl  ready player one  revolve  sxsw  virtual reality  vr  zero gravity  posted on February 14, 2019 Brands are always looking for new innovative ways to capture their audience’s … Continue reading 3 Elements to Take Your Activation to the Next Level