Energy Drink Sponsorship in Extreme Sports

Energy Drink Sponsorship in Extreme Sports tagged: branding  crashed ice  event sponsorship  experiential marketing  extreme sports  live event sponsorship  marketing  monster  red bull  red bull air race  rockstar  sponsorship  sponsorship fit  strategy  x games  posted on April 18, 2019 Red Bull   Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports

Last Week Today: Sponsorship Expansion

LAST WEEK TODAY: SPONSORSHIP EXPANSION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 15, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Expansion

Last Week Today: Sponsorship Activation

LAST WEEK TODAY: SPONSORSHIP ACTIVATION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 8, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Activation

Category Analysis: Luxury Sponsorship

Category Analysis: Luxury Sponsorship tagged: america’s cup  ascot  audi  bmw  broadcast  burberry  bvlgari  cartier  category analysis  cause marketing  chanel  chopard  commonwealth games  entertainment  equestrian  experiential marketing  ferrari  formula 1  formula e  gucci  horse racing  hugo boss  kentucky derby  land rover  longines  luxury brands  lvmh  mercedes-benz  music  olympics  omega  philanthropy  porsche  prada  social media  sponsorship  tissot  … Continue reading Category Analysis: Luxury Sponsorship

Choosing the Perfect Location for Your Event

Choosing the Perfect Location for Your Event tagged: activation  adidas  american express  Coachella  consulting  experiential marketing  hollywood & highland  james harden  levi’s stadium  mobile marketing tour  nba  permitting  placement  san francisco 49ers  sponsorship  state farm  posted on March 28, 2019   There is at least one perfect location for every activation event. For some brands, … Continue reading Choosing the Perfect Location for Your Event

Best Awards Season Sponsorship Activations

Best Awards Season Sponsorship Activations tagged: delta  experiential marketing  film  grammys  hennessey  live event marketing  live event sponsorship  live music  marriott  mkg co  music  oscars  sponsorship  strategy  posted on March 25, 2019 Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are … Continue reading Best Awards Season Sponsorship Activations

Last Week Today: Sponsorship Value

LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation  at&t  branding  cycling  esports  experiential marketing  fifa  football  gambling  gymnastics  indy 500  iwd  live event sponsorship  marathon brewing company  marketing  mls  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  st louis  tottenham  uci  women  women’s history month  posted on March 18, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation  baseball  boston red sox  branding  education  experiential marketing  fifa  football  gambling  iwd  live event sponsorship  marketing  mgm  mlb  naming rights  nfl  soccer  sponsorship  sponsorship strategy  sports biz  super bowl  tribeca  uefa  women  world cup  posted on March 11, 2019   MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out

What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?

Last Week Today: Growing the Sponsorship Industry

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation  baseball  branding  category analysis  cycling  endorsement  experiential marketing  football  live event sponsorship  marketing  milb  mlb  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  the fa  title sponsorship  uefa  women  posted on March 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry