3 Elements to Take Your Activation to the Next Level

3 Elements to Take Your Activation to the Next Level tagged: cobranding  directv  entertainment  event sponsorship  experiential marketing  film  hp  influencer  live events  mmt  mobile marketing tour  nfl  ready player one  revolve  sxsw  virtual reality  vr  zero gravity  posted on February 14, 2019 Brands are always looking for new innovative ways to capture their audience’s … Continue reading 3 Elements to Take Your Activation to the Next Level

Last Week Today: Most Popular Doesn’t Mean Stagnant

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation  airline sponsorship  asian cup  branding  category analysis  coca-cola  davis cup  event analysis  experiential marketing  football  grand slam  live event sponsorship  marketing  nfl  rolex  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  ufc  wendy’s  posted on February 11, 2019   MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

How Can My Brand Create an Activation?

How Can My Brand Create an Activation? tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on February 7, 2019   There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?

Last Week Today: Category Updates

LAST WEEK TODAY: CATEGORY UPDATES tagged: activation  branding  category analysis  chevrolet  esports  event analysis  experiential marketing  LEGO  live event sponsorship  marketing  new balance  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  toyota  unisys  usa curling  xfinity  posted on February 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates

Event Analysis: Grand Slams

Event Analysis: Grand Slams tagged: american express  andy murray  australian open  citizen  emirates  event analysis  event sponsorship  Events  evian  french open  ibm  kia  lavazza  live event sponsorship  longines  maria sharapova  novak djokovic  perrier  peugeot  rafael nadal  roger federer  rolex  serena williams  slazenger  sponsorship  sponsorship strategy  sports sponsorship  tennis  title sponsorship  us open  wimbledon  posted on … Continue reading Event Analysis: Grand Slams

Last Week Today: New Names, New Norms

LAST WEEK TODAY: NEW NAMES, NEW NORMS tagged: activation  american family insurance  at&t  branding  chicago fire  chick-fil-a  esports  experiential marketing  football  live event sponsorship  marketing  miller  nf;  oracle  patrick mahomes  pop up  seattle sounders fc  sponsorship  sports biz  posted on January 28, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: New Names, New Norms

Welcome to 2019!

Welcome to 2019! tagged: alameda county fair  automotive sponsorship  blog  carvana  diwali  experiential marketing  golf  hollywood & highland  los angeles  masters  mobile marketing tour  nfl  oc fair  olympics  pier 39  sambazon  san francisco  smartwater  social media  sponsorship  super bowl  taj mahal tea  website  posted on January 3, 2019 It’s officially 2019. Where did the time … Continue reading Welcome to 2019!

Best Event Apps to Use When Hosting, Attending, and Promoting Events

Best Event Apps to Use When Hosting, Attending, or Promoting Events tagged: applications  conference  digital assets  digital marketing  Events  experiential marketing  live event sponsorship  live events  networking  sponsorship  strategy  tech  posted on December 27, 2018 Event apps are making lives easier for events and their attendees. An event app is a must for providing a personalized … Continue reading Best Event Apps to Use When Hosting, Attending, and Promoting Events

Category Analysis: Beer Sponsorship

Category Analysis: Beer Sponsorship tagged: anheuser-busch  bonnaroo  boston red sox  boxing  bud light  budweiser  carling  champions league  constellation brands  corona  experiential marketing  festival sponsorship  festivals  fifa  football  football association  formula 1  formula e  guinness  heineken  kentucky derby  la rams  live event sponsorship  live events  live nation  mayweather/mcgregor  mlb  mls  modelo  music  nba  nfl  pacifico  premier … Continue reading Category Analysis: Beer Sponsorship