What Are You Really Worth?

What Are You Really Worth? tagged: chevron  partnership  pier 39  san francisco 49ers  sponsor fit  sponsorship  sponsorship strategy  strategy  valuation  value  worth  posted on March 7, 2019   Ultimately, rights-holders and sponsors want successful, meaningful partnerships.  But rights-holders also want money, while sponsors want value and results.  Finding the sweet spot between these equal and opposite demands … Continue reading What Are You Really Worth?

Welcome to 2019!

Welcome to 2019! tagged: alameda county fair  automotive sponsorship  blog  carvana  diwali  experiential marketing  golf  hollywood & highland  los angeles  masters  mobile marketing tour  nfl  oc fair  olympics  pier 39  sambazon  san francisco  smartwater  social media  sponsorship  super bowl  taj mahal tea  website  posted on January 3, 2019 It’s officially 2019. Where did the time … Continue reading Welcome to 2019!

Sponsorship Valu-what?

Sponsorship Valu-what? tagged: assets  brands  contracts  digital  fifa world cup  live event sponorship  marketing  rights holder  social media  sponsorship  sponsorship deals  target marketing  valuation  posted on May 31, 2018   “Have you completed a valuation?” In today’s industry, this question has become inevitable but remains confusing and somewhat daunting for many rights-holders. As a rights … Continue reading Sponsorship Valu-what?