EXPERIENTIAL MARKETING

Experiential Marketing Services

Experiential marketing is one of the greatest promotional tools you can use. Activating your product or service in an interactive way allows your target market to better understand your company, your product, and most importantly, why they should care about either of those things.

Since that's the case, why doesn't everyone do it?

To be honest, you'll find experiential marketing can also be time-consuming, logistically difficult, and require the right fit. That's where Tandem comes in: you know how you want to reach your audience (or maybe you're looking for guidance), and you need someone to help you do so. Tandem can place your activation across the country - wherever it needs to be to reach your target market. We'll take care of any onsite and permitting logistics so you don't have to. Whether you want a 20-spot national marketing tour or a long-stay pop-up at an iconic venue, Tandem is your resource. Check out the specifics below.

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Successful execution of experiential campaigns on public property is a time-consuming and often frustrating component of the planning process.

Permitting

Successful execution of experiential campaigns on public property is a time-consuming and often frustrating component of the planning process. Tandem’s bandwidth and knowledge of navigating the numerous city stakeholders in municipalities from San Francisco to New York allow for a singular point of contact to swiftly and effectively procure special event, health, fire and a variety of other permits required to deliver results for multi-market programs. This method ensures clients can focus on the key aspects of their campaign while having peace of mind knowing that their activations are fully approved by each city and in hand.

Tandem can place your multi-stop tour in all your desired metro areas around the country.

Placement

Negotiating with multiple venues can significantly lessen your time to plan all the other aspects of an experiential marketing tour. Tandem can place your multi-stop tour in all your desired metro areas around the country. We can free up your time by working with venue operators on the details they need - leaving you to fully focus on your tour's or activation's needs. After finding your ideal spots across the US, we can work to secure any needed permits if desired.

Finding the perfect location(s) for experiential marketing activations is nearly as important as the activation itself.

Venue Acquisition

Finding the perfect location(s) for experiential marketing activations is nearly as important as the activation itself, but identifying and securing those locations is easier said than done. With years of experience acquiring venues across the country for clients of all shapes and sizes, Tandem will provide quality, realistic recommendations in any market considering clients’ goals, target demographics, budget, and venue type. Once ideal targets are chosen among recommendations, Tandem will also happily negotiate and secure venues for activation on behalf of clients – a one-stop shop for any experiential marketing tours looking for homes.

Tandem can be your onsite liaison for any and all entities associated with your activation.

Site Management

Tandem can be your onsite liaison for any and all entities associated with your activation. Find help from your team at Tandem when it comes to compiling all your permits and onsite contracts - and any questions relating to those items - in one place. Tandem can be onsite as much or as little as you need; we're ready to jump into action if and when questions or requests arise from any city or venue partner. You don't have time during set up to lead the fire or health departments on their inspections? No problem - our team can do so, and we can also offer advice pre-inspection to help you ensure everything is up to code.

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EXPERIENTIAL MARKETING RESOURCES & FAQ

 

Differing from traditional advertising, experiential marketing attempts to captivate consumers within the product or brand by activating and engaging as many human senses as possible. 

Many sponsors produce video social media content to visually capture an audience. A video post can connect with them on a more emotional level. Sponsors can also get creative with their videos to show potential customers the brands image. 

Brands turn to experiential versus traditional marketing because of more people using ad blockers and fewer people watching TV. Experiential truly has the potential to create direct human connections and create more meaningful relationships with consumers.

Convenience, availability, capacity, cost, and capability. Whether you need a venue to host a large trade show, corporate meeting or private party, finding the right brand event venue that accommodates your needs makes a big difference.  

Our top five event apps are Pathable, Events XD, Bizzabo, Camcard, and Charlie. An event app supports engagement marketing and is a must for providing a personalized experience. Tech-savvy attendees expect them and sponsors love to provide them because of the data available. 

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