Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to take and how to follow through with each step is essential to experiential marketing success. Follow this outlined plan for flawless experiential execution for any type of product:
- Determine your audience.
- Get the right permitting for venue acquisition.
- Practice thorough and transparent site management.
1. Determine Your Audience
The very first step to any experiential marketing campaign, like any other marketing campaign, is taking the steps to determine who your audience is. Maybe you need help determining that. Hire the right partner to help you determine and reach your target audience. Once you know who your audience is, determining where your campaign is to be placed will easily fall into place.
2. Event Permitting & Venue Acquisition
You may have many ideas about where you want your experiential campaign to be, but any location must be properly permitted. Research your local city regulation and permitting process, and you’ll be on the right path. Talk to local governing bodies, visitors’ and convention bureaus, sports commissions, and wherever else applies, in order to learn everything you need to know about an event location.
You have to have a plan to send and track requests for proposals, and you have to know how to discern who and what will bring you the results that you are looking to achieve. Team up with local organizing committees so all paperwork is filed, and your ROI is as much as it can be.
3. Site Management
Once everything is up-to-code, your event(s) can be scheduled. It may be a good idea to hire help to inspect the event site in order to make sure that everything is up-to-par and should go as planned. Hire the staff needed to make things go as smoothly as possible. Regardless of your campaign size and location(s), maintaining open communication with everyone involved in the campaign is essential to its flawless execution.
Experiential Marketing Services at Tandem Partnerships
We can help steer experiential execution where it needs to be. Wherever you’d like to use for your activation, let Tandem be your liaison. We’re experts in experiential marketing placement. We’ll find just the best spot(s) for your mobile marketing tour and then set you up with the necessary permits.
Tandem Partnerships is your experiential marketing resource.
With over a decade of experience in experiential consulting, Tandem brings expertise and steadfast, creative ideation to every experiential marketing project.