ICYMIEGOEMS: IN CASE YOU MISSED IEG OR EMS

in case you missed it

No FOMO for you - #teamtandem has you covered if you missed IEG or EMS this year. Check out what we learned at each conference below.

TOP TAKEAWAYS FROM #IEG2018

(in no particular order to avoid any and all favoritism - we loved it all!)

 

  • Investing in meaningful and well-thought out activation plans are just as, if not more, important than paying for the rights to sponsor.
    • Some brands (Anheuser-Busch) are far more likely to partner if a rights-holder will help with activation (boots on the ground).
  • It’s important to commit to a sponsorship strategy and be consistent across your brand’s portfolio.
  • Social influencers are a powerful yet potentially polarizing way for brands to partner.
    • If social influencer and brand don’t align, it can negatively affect social influencer’s following, and/or brand’s image.
    • (But how could Manny fail to align with anyone, really?)

Got to meet THE @manny_the_frenchie. What an honor. #IEG2018

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  • Having an understanding about how to add on to a partnership agreement is very important.
    • Rakuten / Warriors have learned how to get things done quickly as activation ideas are developed in the midst of their long-term partnership. Without having fluidity and constant communication, neither side would be able to get the most out of their partnership.

 

#takeaway

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TAKE NOTE: KEY POINTS FROM #EMSLIVE 2018

 

  • 80% of social content is lost due to missing hashtags.
    • Maybe you should keep track of those, eh? (One of our team members is nearly from Canada. Forgive her.)
  • You can't slap a logo on something anymore and call it a day.  You need authenticity or Gen Z sees right through it.

in case you missed it

(Tandem Partnerships did not research or design the above image and we do not claim credit for doing so.)

 

  • Friction-less commerce taking the consumer from knowledge straight through purchase path (idea behind Amazon Go walk-through  technology).