LAST WEEK'S SPONSORSHIP NEWS
These stories cover sponsorship news for December 16-22, 2019. This is part of our "Last Week Today" series that includes a weekly roundup of the past week's most exciting and industry-altering news. Check back on our blog every Monday for updates!
TOUR OF BRITAIN
The Tour of Britain retains its Czech car brand Škoda as Official Car Partner and ‘King of the Mountains’ jersey sponsor. This partnership dates back to 2011 making them the longest-running jersey partner.
Race organizers announced that they are looking for a new title partner for the Women’s Tour and Tour of Britain from 2020 to replace OVO Energy whose three-year partnership is ending.
As reported on SportBusiness
FANTASY FOOTBALL IN INDIA
The Spanish soccer league, LaLiga partners with Dream11 as its official fantasy game in India. The five-year deal starts this season and runs until the end of 2023-24.
This is apparently the first ever regional partner in the India subcontinent.
Read more on SportBusiness.com
SPANISH RUGBY FEDERATION
Joma will continue to supply kits for the Spanish Rugby Federation teams. Joining them, are Italian insurance group Generali, Spanish energy company Iberdrola, and Dutch brewing company Heineken as the main sponsor.
COCA-COLA BUYS RIGHTS
The Italian Super Cup naming rights were bought by Coca-Cola. On December 22nd, we witnessed for the first time ever, the “Coca-Cola Supercup.”
The game will be played in Saudi Arabia, which is part of a deal between Serie A and the country’s General Sports Authority (GSA). Apparently, that has been the source of some criticism by BeIN Sports who has threatened to pull out.
Read more on SportsPro Media
ITALIAN TEAM PARTNERS WITH CHINESE BRANDS
Italian soccer giants Juventus have extended their partnership with Chinese mineral water firm Ganten until 2023. Additionally, have partnerships with Chinese based Linglong Tire until 2022, and the video game company Konami.
Read more on SportsPro Media
ELECTRIC SCOOTER IN ITALY
Italian soccer club AS Roma adds a new technical sponsorship with electric scooter sharing service eCooltra. Co-created promotions will focus on encouraging environmentally-friendly living and travel.
MAKERS WANTED BAHAMAS BOWL
Elk Grove Village is in its second year of sponsoring the college football bowl game in the Bahamas. This unconventional sponsorship is a $300,000 deal that includes exposure through ESPN’s national broadcast and additional commercial videos.
The Daily Herald has more details
NBA ESPORTS NEW PARTNER
Gaming and Entertainment Mobile Systems (GAEMS) named the official travel gaming partner for the NBA 2K League team Magic Gaming.
Expect some co-branded content on social media as well as customized “personal gaming environments” for players.
Look out next Monday for the usual round-up on sponsorship news.
GO BACK IN TIME:
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These stories cover sponsorship news for January 27 – February 2, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Last week brought new naming rights to a couple properties, a significant Nike deal, and sponsorship growth in the cryptocurrency space.
These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…
LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 30, 2019 – January 5, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on our blog every Monday for updates! JBL & HUGO BOSS … Continue reading Last Week Today: December 30 – January 5 Sponsorship News
LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 16-22, 2019. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on our blog every Monday for updates! TOUR OF BRITAIN The Tour of Britain retains … Continue reading Last Week Today: December 16-22, 2019 Sponsorship News