LAST WEEK'S SPONSORSHIP NEWS
These stories cover sponsorship news for December 30, 2019 - January 5, 2020. This is part of our "Last Week Today" series that includes a weekly roundup of the past week's most exciting and industry-altering news. Check back on our blog every Monday for updates!
JBL & HUGO BOSS JOIN IN
Singapore-based mixed martial arts (MMA) promotion ONE Championship added two names to its already lengthy strategic partnerships list of global brands. JBL and Hugo Boss join TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser and Unilever.
As reported on SportsPro Media
IT'S A SPONSOR EXODUS
Supermarket giant Aldi becomes latest major sponsor to not renew its partnership with Foodball Federation Australia (FFA) after its contract expired at the end of 2019.
Aldi already invested more than $10.4 million over the last three years and decided to not continue.
This news comes just after petroleum brand Caltex ended its title sponsorship of the men's national team. And also after the National Australia Bank ended its 15-year relationship.
Now, we wait to see if Hyundai, a sponsor of the Australia top-flight men's competition, will renew or walk away when the current campaign ends.
Read more on SportsPro Media
FORMULA1 TEAM GETS A NEW NAME
The Alfa Romeo Racing team has agreed to a co-title sponsorship deal with Polish petroleum firm PKN Orlen. The deal will see the team compete as Alfa Romeo Racing Orlen from the 2020 season and will include branding on the team's C39 car as well as on trackside assets.
Alfa Romeo initially secured title rights to the Formula One team in a deal with Sauber Motorsport in 2018.
Full team rights were then acquired in 2019 when the deal was upgraded.
Read more on SportBusiness.com
PUMA DEAL WORTH MILLIONS
Dutch top-flight soccer outfit PSV Eindhoven will reportedly earn between $44.5 million and $55.7 million from a rumored new five-year kit deal with German sportswear giant Puma. That's three times more than they do from their current agreement with British manufacturer Umbro.
Apparently, Umbro had until 1st January to rival an offer from Puma, which was first reported in October, but none was made before the deadline.
Read more on SportsPro Media
TOKYO 2020 PARALYMPIC GAMES
The Tokyo 2020 Paralympic Games Torch Relay has a three-tier sponsorship programme, comprising Presenting Partners, Supporting Partners and Associating Partners.
Joining Presenting Partner Lixil, a water and housing products manufacturer, is Japanese energy company JXTG Nippon Oil & Energy Corporation. JXTG joins as a Supporting Partner of the Tokyo 2020 Paralympic Torch Relay, which will take place from August 13 to 25.
JXTG is also a Gold Partner of the Tokyo 2020 Olympic and Paralympic Games, and is also supporting the Olympic Torch Relay.
Read more on SportBusiness.com
Look out next Monday for the usual round-up on sponsorship news.
GO BACK IN TIME:
As sports and entertainment businesses continue to refine their guest experience to fit the post-pandemic world, Major League Baseball is no different
Sponsorship news covering February 17-24, 2020. Captain Morgan makes moves, sponsorship revenue double for soccer giants, plus new stadium naming rights & more
This report looks at the origin and spreading of coronavirus (COVID-19) along with its impact on travel and tourism, events and sponsors.
A breakdown of all the brands that activated at the Super Bowl LIV Experience, as well as the investment levels for all sponsorships including those that did not include activation space.
These stories cover sponsorship news for January 27 – February 2, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Last week brought new naming rights to a couple properties, a significant Nike deal, and sponsorship growth in the cryptocurrency space.
These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…
LAST WEEK’S SPONSORSHIP NEWS These stories cover sponsorship news for December 30, 2019 – January 5, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. Check back on our blog every Monday for updates! JBL & HUGO BOSS … Continue reading Last Week Today: December 30 – January 5 Sponsorship News