LAST WEEK'S SPONSORSHIP NEWS

These stories cover sponsorship news for December 9-15, 2019. This is part of our "Last Week Today" series that includes a weekly roundup of the past week's most exciting and industry-altering news. Check back on our blog every Monday for updates!

 

EUROLEAGUE & TURKISH AIRLINES

Turkish Airlines has been the EuroLeague title partner since 2010. Since the European basketball league has seen increasing revenue, the sponsorship fee is expected to rise which requires a re-negotiation.

Read more on SportsPro Media

 

NEW BARCELONA SPONSOR

Spanish soccer giants Barcelona partner with Brazilian bank BMG for a 3-year deal. The sponsorship includes digital assets as well as live experiences including 'watch parties' in Brazil.

Read more on SportsPro Media

 

FIRST MAJOR SPONSOR FOR W SERIES

W Series is a ground-breaking racing series for women that launched in October 2018. They're on a mission to push aside stereotypes and change the face of motorsport, literally. Get it? Change the face...

In December 2019, the company that's just over a year old signed their first major multi-year partnership. The sponsorship agreement with ROKiT Phones includes branding on all 20 cars and all 20 drivers's overalls.

Check out their announcement video:

Read more on W Series website

 

WILSON & RAWLINGS SHARE 1 YEAR

When Wilson's current MLB partnership contract expires in 2021, Rawlings will officially have on-field rights.

However, Rawlings' contract starts in 2020. That means that for 1 year, the two brands will share official designation.

Rawlings already produces the league's official ball and helmet so they're not exactly new, but rather they're expanding. As a matter of fact, the ball has been at the center of major controversy as of late. A league investigation is actually being undertaken in response to criticisms of an overly lively ball.

Read more on SportsPro Media

 

BACK AFTER 8 YEAR ABSENCE

Beverage giant Anheuser-Busch InBev is set to return as the official beer sponsor of the National Hockey League (NHL) after being absent for 8 years.

Apparently that means MillerCoors, who's been a partner since 2011, is out.

But, Boston Beer Company, who has a non-exclusive deal for its Truly Hard Seltzer, will remain in partnership alongside AB InBev.

Read more on SportsPro Media

 

NEW OFFICIAL HOME BUYING CO. SPONSOR

Homestead Road and the Minnesota Timberwolves are joining forces to help more Minnesotans “feel the joy” of selling a home as-is throughout the Timberwolves’ 2019-2020 season.

As part of the partnership, Homestead Road will be featured on in-arena signage at Target Center and look for ways to partner with the Timberwolves in community outreach initiatives that are important to both organizations.

target center minnesota

Read full press release on PRWeb

 

NEW OFFICIAL RIDESHARE PARTNER

Lyft named the official rideshare partner of Capitol Music Group (CMG). Together, they will offer music fans exclusive experiences with top artists.

The partnership officially launched on December 9th with a special performance featuring Beck at the Capitol Studios.

Read more on The Music Universe

 

Look out next Monday for the usual round-up on sponsorship news.

GO BACK IN TIME:

Last Week Today: June 28 – July 4, 2021 Sponsorship News

This week: NBA Eyes NFL for Sponsorship Crown, Mercury Rising on Women Sports Sponsorship Interest, The Market Sees Strikes for Bowlero, The NIL Era Begins

Last Week Today: June 21 – June 27, 2021 Sponsorship News

This week: Racing’s New Secret Weapon: Netflix, Chipotle with a Side of Tesla, Brick and Mortar Gyms Strike Back, Pandemic a Positive for Golf

Last Week Today: June 14 – June 20, 2021 Sponsorship News

This week: Sunday Spirits – Diageo Signs with NFL, Sports Media Partnership Falls Through…For Now, A Sticky Situation for MLB, NFL Going Green?

Last Week Today: June 7 – June 13, 2021 Sponsorship News

This week: Supply Chain Issues Back-Up Bikes, PGL to Threaten PGA?, NFL International Looks at German Return, Bettors ‘All In’ on Table Tennis

Last Week Today: May 31 – June 6, 2021 Sponsorship News

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Last Week Today: May 24 – May 30, 2021 Sponsorship News

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Last Week Today: May 17 – May 23, 2021 Sponsorship News

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Last Week Today: May 10 – 16, 2021 Sponsorship News

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Last Week Today: May 3-9, 2021 Sponsorship News

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Last Week Today: April 26 – May 2, 2021 Sponsorship News

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