These stories cover sponsorship news for December 9-15, 2019. This is part of our "Last Week Today" series that includes a weekly roundup of the past week's most exciting and industry-altering news. Check back on our blog every Monday for updates!



Turkish Airlines has been the EuroLeague title partner since 2010. Since the European basketball league has seen increasing revenue, the sponsorship fee is expected to rise which requires a re-negotiation.

Read more on SportsPro Media



Spanish soccer giants Barcelona partner with Brazilian bank BMG for a 3-year deal. The sponsorship includes digital assets as well as live experiences including 'watch parties' in Brazil.

Read more on SportsPro Media



W Series is a ground-breaking racing series for women that launched in October 2018. They're on a mission to push aside stereotypes and change the face of motorsport, literally. Get it? Change the face...

In December 2019, the company that's just over a year old signed their first major multi-year partnership. The sponsorship agreement with ROKiT Phones includes branding on all 20 cars and all 20 drivers's overalls.

Check out their announcement video:

Read more on W Series website



When Wilson's current MLB partnership contract expires in 2021, Rawlings will officially have on-field rights.

However, Rawlings' contract starts in 2020. That means that for 1 year, the two brands will share official designation.

Rawlings already produces the league's official ball and helmet so they're not exactly new, but rather they're expanding. As a matter of fact, the ball has been at the center of major controversy as of late. A league investigation is actually being undertaken in response to criticisms of an overly lively ball.

Read more on SportsPro Media



Beverage giant Anheuser-Busch InBev is set to return as the official beer sponsor of the National Hockey League (NHL) after being absent for 8 years.

Apparently that means MillerCoors, who's been a partner since 2011, is out.

But, Boston Beer Company, who has a non-exclusive deal for its Truly Hard Seltzer, will remain in partnership alongside AB InBev.

Read more on SportsPro Media



Homestead Road and the Minnesota Timberwolves are joining forces to help more Minnesotans “feel the joy” of selling a home as-is throughout the Timberwolves’ 2019-2020 season.

As part of the partnership, Homestead Road will be featured on in-arena signage at Target Center and look for ways to partner with the Timberwolves in community outreach initiatives that are important to both organizations.

target center minnesota

Read full press release on PRWeb



Lyft named the official rideshare partner of Capitol Music Group (CMG). Together, they will offer music fans exclusive experiences with top artists.

The partnership officially launched on December 9th with a special performance featuring Beck at the Capitol Studios.

Read more on The Music Universe


Look out next Monday for the usual round-up on sponsorship news.


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