LAST WEEK TODAY: INBOUND 2018
tagged: activation brand branding Coachella conference dunkin donuts engagement event sponsorship experiential marketing facebook gen z google snippets hbo hp instagram last week today linkedin live event sponsorship live events marketing nwhl panorama social media marketing sponsorship tips tricks twitter westworld
posted on September 10, 2018
Missing sponsorship news?
Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover September 3-9, 2018.
This week is a little different. Two members of our team had the chance to attend HubSpot's INBOUND conference in Boston last week, and there were some takeaways we don't want you to miss. Check them out below!
Chambers Media's Travis Chambers on "Connecting Brand Awareness Social Video to Trackable Sales"
Brand awareness social videos are about creating your own ‘Shark Tank’ effect. - @travis_chambers #INBOUND18 #socialmedia pic.twitter.com/EfpCBYqfs6
— Tandem Partnerships (@be_tandem) September 7, 2018
Need some help with your LinkedIn advertising targeting method? AJ Wilcox of B2Linked.com has some tips.
Hey ho, who doesn’t love tips for @LinkedIn advertising? Thanks #INBOUND18 and @wilcoxaj! pic.twitter.com/1WnjoMyHDm
— Tandem Partnerships (@be_tandem) September 7, 2018
Should you rethink your Facebook advertising funnel? Jennifer Montague at Planday did, and it's been extraordinarily successful.
A new funnel for Facebook B2B advertising - and why it’s great. #INBOUND18 @Planday pic.twitter.com/9bS5rGTfYM
— Tandem Partnerships (@be_tandem) September 6, 2018
Doug Weiss with Facebook was on hand with some insightful Instagram stats:
You want to have a cross-platform strategy to ensure you can reach the audience you want. Definitely create great content for Instagram, where 80% of users follow a business. Thanks for the great insights, Doug Weiss & @facebook #INBOUND18 pic.twitter.com/sNokfoFfNL
— Tandem Partnerships (@be_tandem) September 6, 2018
What do you know about the NWHL? Probably not enough, but Commissioner Dani Rylan is here to help you learn.
While finding more partners hasn’t been easy, first sponsor @dunkindonuts had 54M impressions in the first 24 hours after #sponsorship announcement. And the league has grown... #INBOUND18 @NWHL @DaniRylan pic.twitter.com/QVVjINRaMe
— Tandem Partnerships (@be_tandem) September 6, 2018
The report is in. You have to spend money to make money, in case you've forgotten. The amount depends on the goals. Marc Simons at Giant Spoon (creators of SXSWestworld) have a prime example.
Say what? #INBOUND18 pic.twitter.com/TfSl4Xuk12
— Tandem Partnerships (@be_tandem) September 6, 2018
It may be time to revamp your snippets should you hope to be the featured Google result. Adam Piotrowski of RentPath let us know (basically), if you're not first, you're last.
94% of Featured Snippets come from Google’s Top 5 organic search results. - Adam Piotrowski of @RentPathNetwork #INBOUND18 pic.twitter.com/SWNazLkaGP
— Tandem Partnerships (@be_tandem) September 6, 2018
How do you plan to reach Gen Z? Emily Ketchen at HP has a few ideas - and those ideas had some major buzz at Coachella and Panorama.
#GenZ is looking for innovation as a primary driver of trust when looking at brands. - Emily Ketchen, @HP #INBOUND18 pic.twitter.com/joyAQPOo5Q
— Tandem Partnerships (@be_tandem) September 5, 2018
Did we miss any? Tweet @be_tandem - we hate being behind the times just as much as you do.
Look out next Monday for the usual round-up on sponsorship news.