Missing sponsorship news?

Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover September 3-9, 2018.

This week is a little different. Two members of our team had the chance to attend HubSpot's INBOUND conference in Boston last week, and there were some takeaways we don't want you to miss. Check them out below!

 

Chambers Media's Travis Chambers on "Connecting Brand Awareness Social Video to Trackable Sales"

 

Need some help with your LinkedIn advertising targeting method? AJ Wilcox of B2Linked.com has some tips.

 

Should you rethink your Facebook advertising funnel? Jennifer Montague at Planday did, and it's been extraordinarily successful.

 

Doug Weiss with Facebook was on hand with some insightful Instagram stats:

 

What do you know about the NWHL? Probably not enough, but Commissioner Dani Rylan is here to help you learn.

 

The report is in. You have to spend money to make money, in case you've forgotten. The amount depends on the goals. Marc Simons at Giant Spoon (creators of SXSWestworld) have a prime example.

 

It may be time to revamp your snippets should you hope to be the featured Google result. Adam Piotrowski of RentPath let us know (basically), if you're not first, you're last.

 

How do you plan to reach Gen Z? Emily Ketchen at HP has a few ideas - and those ideas had some major buzz at Coachella and Panorama.

 

 

Did we miss any? Tweet @be_tandem - we hate being behind the times just as much as you do.

Look out next Monday for the usual round-up on sponsorship news.