LAST WEEK'S SPONSORSHIP NEWS
These stories cover sponsorship news for January 6-12, 2020. This is part of our "Last Week Today" series that includes a weekly roundup of the past week's most exciting and industry-altering news. Check back on our blog every Monday for updates!
NIKE SPONSORS LIVERPOOL
It's official! With New Balance no longer in the picture, Nike becomes the official kit supplier of the Premier League club Liverpool from 2020-2021 season for a basic fee of $39.5 million per season.
The sportswear giant will manufacture and supply Liverpool’s playing, training & travel wear for its men’s, women’s and Academy squads, as well as coaching staff and the Liverpool FC Foundation.
Read more on SportBusiness.com
PARALYMPIC SUMMER GAMES
Japanese automotive manufacturer, Toyota, and oil and gas company BP made a deal with Channel 4 to become joint sponsors of the 2020 summer Paralympic Games.
This shared sponsorship will include build up programming, live coverage during the games, highlights and entertainment shows.
While Toyota has been a part of this since 2018, the deal will be BP's first television sponsorship with the broadcaster.
Read more on SportBusiness.com
FANTASY & SPORTS BETTING
DraftKings renewed their partnership and will continue as the daily fantasy and sports betting partner for the New York Rangers and New York Knicks, as well as the Westchester Knicks of the NBA's G-League.
Read more at SportTechie.com
RUSSIAN TYCOON "THINKS" ABOUT IT
Alisher Usmanov, a Russian billionaire is "thinking about" investing in top-flight English soccer club Everton. He's actually a loyal fan of Arsenal. But since he's a professional, stated he will wear an Everton shirt if he goes through with this.
Read more on SportsMediaPro.com
MORE SPONSORS WALK AWAY
The Williams Formula One team have now also lost the Unilever-owned brand Rexona after they decided not to renew their contract. This is in addition to losing PKN Orlen, Tata Communications, Omnitude, and Symantec.
The team's financials showed a loss of more than $21 million for the first half of 2019, and revenue fallinng from $79.8 million to $60.9 million year-on-year. Needless to say, it's been a rough season for the Williams team.
On the flip side, Canadian food products manufacturer Sofina Foods has extended and expanded its sponsorship deal with Formula 1 motor-racing team Williams.
Read more at SportsProMedia.com
RACEWAY LOSES NAMING RIGHTS SPONSOR
Well, kind of...
Media technology company ISM Connect stepped down from its naming rights agreement with the Phoenix Raceway just two years into its 10-year contract. This was a mutually agreeable decision to restructure their relationship.
The Phoenix Raceway will host the 2020 Nascar Cup Series Championship for the first time in November after a $178 million revamp.
Which also means that the Auto Club Speedway in Fontana, California is the only Nascar Cup Series track with a naming rights sponsor attached.
Read more at SportBusiness.com
HUMAN-SIZED HAMSTER WHEEL
Did you see it?! Aflac activated at the iHeartRadio Jingle Ball on December 13 with the Supplemental Spinner – a human hamster wheel that offered prizes.
Look out next Monday for the usual round-up on sponsorship news.
GO BACK IN TIME:
This week: Media Network Misses the Mark, Erg-Enomics, Will Resale Lead to Rebound for Reebok, The Streaming Wars: Along Came a Mouse
This week: Nation Going Live Boosts Live Nation, Team Values Not Fazed by Pandemic, Conference Shake Up Rattles Financials, Liberty Rides F1 to Record Revenues
This week: Benz Bows Out, Caesars Steps In, The Games Still Gold for Broadcasters, Netflix Avoids Live Sports…For Now, Gaming You Can Sweat To
This week: NFL Relationship with Twitter Continues, Video Game Kicks in Revenue Boost for FIFA, Strength in Numbers: WNBA Eyes New Markets, Toyota at Tokyo: A Sponsor in the Shadows
This week: NBA Eyes NFL for Sponsorship Crown, Mercury Rising on Women Sports Sponsorship Interest, The Market Sees Strikes for Bowlero, The NIL Era Begins
This week: Racing’s New Secret Weapon: Netflix, Chipotle with a Side of Tesla, Brick and Mortar Gyms Strike Back, Pandemic a Positive for Golf
This week: Sunday Spirits – Diageo Signs with NFL, Sports Media Partnership Falls Through…For Now, A Sticky Situation for MLB, NFL Going Green?
This week: Supply Chain Issues Back-Up Bikes, PGL to Threaten PGA?, NFL International Looks at German Return, Bettors ‘All In’ on Table Tennis
This week: Fox Sports to Revive USFL, Endorsements Edge Salaries for Top Athletes, 17-Game Season Just a Pit Stop?, Media-Backed WNBA Seeing Gains
This week: The Association Eyes Africa for Growth, Nike Doubles Down on Osaka, Amazon Strikes Back, Nielsen Folds in Streaming