LAST WEEK'S SPONSORSHIP NEWS

These stories cover sponsorship news for January 6-12, 2020. This is part of our "Last Week Today" series that includes a weekly roundup of the past week's most exciting and industry-altering news. Check back on our blog every Monday for updates!

 

NIKE SPONSORS LIVERPOOL

It's official! With New Balance no longer in the picture, Nike becomes the official kit supplier of the Premier League club Liverpool from 2020-2021 season for a basic fee of $39.5 million per season.

The sportswear giant will manufacture and supply Liverpool’s playing, training & travel wear for its men’s, women’s and Academy squads, as well as coaching staff and the Liverpool FC Foundation.

Read more on SportBusiness.com

 

PARALYMPIC SUMMER GAMES

Japanese automotive manufacturer, Toyota, and oil and gas company BP made a deal with Channel 4 to become joint sponsors of the 2020 summer Paralympic Games.

This shared sponsorship will include build up programming, live coverage during the games, highlights and entertainment shows.

While Toyota has been a part of this since 2018, the deal will be BP's first television sponsorship with the broadcaster.

Read more on SportBusiness.com

 

FANTASY & SPORTS BETTING

DraftKings renewed their partnership and will continue as the daily fantasy and sports betting partner for the New York Rangers and New York Knicks, as well as the Westchester Knicks of the NBA's G-League.

Read more at SportTechie.com

 

RUSSIAN TYCOON "THINKS" ABOUT IT

Alisher Usmanov, a Russian billionaire is "thinking about" investing in top-flight English soccer club Everton. He's actually a loyal fan of Arsenal. But since he's a professional, stated he will wear an Everton shirt if he goes through with this.

Read more on SportsMediaPro.com

 

MORE SPONSORS WALK AWAY

The Williams Formula One team have now also lost the Unilever-owned brand Rexona after they decided not to renew their contract. This is in addition to losing PKN Orlen, Tata Communications, Omnitude, and Symantec.

The team's financials showed a loss of more than $21 million for the first half of 2019, and revenue fallinng from $79.8 million to $60.9 million year-on-year. Needless to say, it's been a rough season for the Williams team.

On the flip side, Canadian food products manufacturer Sofina Foods has extended and expanded its sponsorship deal with Formula 1 motor-racing team Williams.

Read more at SportsProMedia.com

 

RACEWAY LOSES NAMING RIGHTS SPONSOR

Well, kind of...

Media technology company ISM Connect stepped down from its naming rights agreement with the Phoenix Raceway just two years into its 10-year contract. This was a mutually agreeable decision to restructure their relationship.

The Phoenix Raceway will host the 2020 Nascar Cup Series Championship for the first time in November after a $178 million revamp.

Which also means that the Auto Club Speedway in Fontana, California is the only Nascar Cup Series track with a naming rights sponsor attached.

Read more at SportBusiness.com

 

HUMAN-SIZED HAMSTER WHEEL

Did you see it?! Aflac activated at the iHeartRadio Jingle Ball on December 13 with the Supplemental Spinner – a human hamster wheel that offered prizes.

 

 

Look out next Monday for the usual round-up on sponsorship news.

GO BACK IN TIME:

Last Week Today: Sponsorship- Travel and Tourism

LAST WEEK TODAY: SPONSORSHIP- TRAVEL AND TOURISM   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover May 6-12, 2019. Did you know last week was National Travel and Tourism Week? All across the U.S travel and tourism professionals … Continue reading Last Week Today: Sponsorship- Travel and Tourism

Last Week Today: May the 4th be with you

LAST WEEK TODAY: May the 4th be with you   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 29-May 5, 2019. Last week, millions of science fiction fans uttered a variation on the famous movie phrase “May … Continue reading Last Week Today: May the 4th be with you

Last Week Today: Sponsorship Explosion

LAST WEEK TODAY: SPONSORSHIP EXPLOSION   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 15-21, 2019. Do you remember at the beginning of the year when we were struggling for great sponsorship and experiential stories? Not any … Continue reading Last Week Today: Sponsorship Explosion

Last Week Today: Sponsorship Expansion

LAST WEEK TODAY: SPONSORSHIP EXPANSION   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover April 8-14, 2019. It seems many of the stories we have today feature expansion of current relationships. We love it. While finding new sponsors … Continue reading Last Week Today: Sponsorship Expansion

Last Week Today: Sponsorship Activation

LAST WEEK TODAY: SPONSORSHIP ACTIVATION   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 31-April7, 2019. Whew, it’s been a while. Have you missed us? Jumping straight in, there’s some new research for you to check out, … Continue reading Last Week Today: Sponsorship Activation

Best Awards Season Sponsorship Activations

Best Awards Season Sponsorship Activations Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are captivated with the glitz and glamor of the Golden Globes, Emmys, Grammys, and the OSCARS. This isn’t just a night for the stars to shine; awards season … Continue reading Best Awards Season Sponsorship Activations

Last Week Today: Sponsorship Value

LAST WEEK TODAY: SPONSORSHIP VALUE   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 11-17, 2019. This week’s most popular news really covers all bases. We touch on music festivals, fan reports, naming rights, new deals, extended … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

LAST WEEK TODAY: INNOVATION & BRANCHING OUT   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover March 4-10, 2019. Some exciting deals over the past week – and in categories we don’t see every day. We had three … Continue reading Last Week Today: Innovation & Branching Out

Last Week Today: Growing the Sponsorship Industry

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 25-March 3, 2019. Welcome to March – can you believe its here already? PSA: Daylight Saving Time starts this Sunday – … Continue reading Last Week Today: Growing the Sponsorship Industry

Category Analysis: Credit Cards & Payment Processing

Category Analysis: Credit Cards & Payment Processing Much like the Big 4 sports leagues in the US, we have four main credit card companies: American Express, Discover, Mastercard, and Visa. Each has a distinguished history in the sponsorship sphere, though Amex, Mastercard, and Visa have much more extensive and notable sponsorship portfolios these days. The variety, … Continue reading Category Analysis: Credit Cards & Payment Processing

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