Missing sponsorship news?

Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover July 2-8, 2018.

Trying new things is an important part of sponsorship. New partners, new categories, new ways to distribute media - all valuable opportunities. Do be sure to fully research any change to your portfolio, but also know sometimes you'll have to take a leap of faith (especially if you're aiming to be a leader in your industry!) This week, many brands and franchises chose to try something new.

  1. New in partnerships:
  2. New in broadcast and streaming:
  3. New in analytics:
    • Olympique Marseille has decided it needs analytics help, as the team signs on with Blinkfire Analytics to provide sponsoring social media valuation. Here at Tandem, we fully support any attempt to correct value assets - and can help you do so.
  4. One big story from last week doesn't have to do with a new partner or opportunity: FC Bayern Munich chooses to stay with existing sponsor Audi rather than jump over to BMW.


Did we miss any? Tweet @be_tandem - we hate being behind the times just as much as you do.

Look out next Monday for this week's game-changers.

Book a consultation

Book a Consultation
GDPR/CCPA Agreement *

Browse by category

Subscribe to our blog

Receive emails when a new blog post comes out. You can unsubscribe at any time.