tagged: branding  experiential  marketing  sponsorship agency 

posted on February 26, 2018

Missing sponsorship news?

Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover February 19-26, 2018.


  1. Cirque du Soliel's 'Luzia' opened at the OC Fair and Event Center. Team Tandem was there.
  2. WWE's 2017 revenue numbers came out. Spoiler alert: they're amazing.
  3. Broadcast numbers and revenues from the Olympics continue to rise. Record numbers are expected for Tokyo 2020.
  4. The Milwaukee Bucks and sponsor MillerCoors extended their agreement to cover the opening of the Wisconsin Entertainment and Sports Center next year.
  5. Esports continues to find new backing: Lionsgate announced a sponsorship deal with LA Valiant to promote the STARZ series Ash vs Evil Dead. We love us some multipartner deals.
  6. Not only are the Golden State Warriors leading in actual play, but the team's digital strategy is tip-top as well.
  7. Which newly-minted Olympic champions will you see as brand ambassadors in the near future? There are a couple key attributes brands are looking for.
  8. Brands continue to see the value in both UEFA leagues, this time as Enterprise Rent-a-Car extends partnership with Europa League.
  9. Big box retailer Walmart continues to explore its sponsorship options: this time striking a new deal with BuzzFeed's Tasty.


Did we miss any? Tweet @be_tandem - we hate being behind the times just as much as you do.

Look out next Monday for this week's game-changers.

Book a consultation

Book a Consultation
GDPR/CCPA Agreement *

Browse by category

Subscribe to our blog

Receive emails when a new blog post comes out. You can unsubscribe at any time.