MISSING SPONSORSHIP NEWS?

Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover July 8-14, 2019.

Last week was a big week for sport fans. The week kicked off with the US Women's National Team winning the 2019 FIFA Women's World Cup. USA beat Netherlands 2-0. The MLB All-Star Game also took place last Tuesday in Cleveland, OH. The National League ended up falling to the AL by the score of 4-3. This summer has kicked off many new and engaging partnerships in Sports. Try and keep up!

  1. T-Mobile is the Official Wireless Provider of Major League Baseball, and they went BIG for MLB All-Star Week by donating at least $250K to Little League Baseball and Softball at this year’s T-Mobile Home Run Derby.
    • All week long T-Mobile provided All-Star Week perks connecting fans in and out of Cleveland. This included special access to All-Star Week events in Cleveland, July 2nd – 9th.
  2. Major League Baseball (MLB) announced the launch of its first ever venture into esports with a tournament in China set to feature eight teams competing on the US organization's official title, MLB: The Show.
    • The three-month competition will take place across the Chinese cities of Beijing, Chengdu, Chongqing, Hangzhou, Shanghai and Xi’an and is reportedly set to launch later in 2019.
  3. Switching gears to soccer, Premier League champions Manchester City have become the first individual soccer club to team up with DAZN.
    • DAZN will serve as the exclusive live host broadcaster for the English giants’ first ever game in the country against City Football Group (CFG) sister club Yokohama F Marinos on July 27th.
  4. GolfPass, the digital golf membership launched by NBC Sports and Northern Irish golfer Rory McIlroy, moved into live streaming with exclusive US coverage of last week’s Scottish Open.
    • The live stream gave fans access to the the 30-year-old’s entire round exclusively on all four days of the competition.

 

 

Did we miss any? Tweet @be_tandem to let us know - we hate being behind the times just as much as you do.

Look out next Monday for the usual round-up on sponsorship news.

Subscribe to our blog

Receive emails when a new blog post comes out. You can unsubscribe at any time.

Subscribe