MISSING SPONSORSHIP NEWS?

Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover November 19-25, 2018.

Things slowed down a little bit during this American holiday week (perhaps everyone was out of office?) No matter - there were still some great stories to sink your teeth into.

  1. You know we can't go too long without discussing esports. This week, we posted Optimy's blog on esport sponsorship. It reiterates the opportunity for brands to get involved now - and why.
  2. Two rights holders are gaining significant numbers of sponsors or hoping to go down that path:
  3. Adweek did a feature article on Axios, a brand investing big in sponsored events.
  4. Meanwhile, Taco Bell debuted a new type of experiential marketing in London by making Big Ben sound like the brand's signature 'ding.' Perhaps not an "experience" in the personalized sense, but certainly a way to get the crowds talking.
  5. In Turkey, Procter & Gamble's Head & Shoulders brand signed a renewal with the Turkish Basketball Federation. This is H&S' second year with the TBF and fourth year in Turkey, as it previously sponsored the Turkish Super League for two years.
  6. Last week's blog was all about the threads. Check out apparel deals globally (the numbers may shock you!)

Did we miss any? Tweet @be_tandem to let us know - we hate being behind the times just as much as you do.

Look out next Monday for the usual round-up on sponsorship news.

Subscribe to our blog

Receive emails when a new blog post comes out. You can unsubscribe at any time.

Subscribe