Missing sponsorship news?

Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover October 1-7, 2018.

The opportunities for sponsorship are there for brands. From music festivals to sports, this year has had many exciting brand partnerships. With the NFL season started, stadiums are more crowded and competitive than ever opening up sponsorship assets at properties in sport and entertainment. Music festivals becoming an integrated part of millennial culture, sponsorship opportunities are there, using music to supercharge the fans experience.

Many of this weeks top stories are big name brands capturing open sponsorship opportunity and running with it.

  1. There is a pretty good chance you didn't know that the NFL Experience existed. After only launching 10 months ago, the NFL Experience doors are closing due to both partners not meeting expectations. The experience was a museum style offering in which the NFL partnered with Cirque Du Soleil. Fan were charged a $37 entrance fee at the interactive activation in the Times Square. This high powered marketing muscle ran with the creative idea for this activation, but unfortunately it wasn't successful.
  2. The Florida Panthers signed a multi-year partnership with Fort Lauderdale- based Funky Buddha Brewery. The Brewery's tap room will open at BB&T Center on October 11th, during their home opener match up against the Columbus Blue Jackets.
  3. Soccer News:
    • As a global beer sponsor of the FIFA World Cup, Budweiser courts soccer fans with a culture-forward World Cup Final viewing event. The result was a 750-person Budweiser LIVE World Cup final viewing event in Manhattan. Though Budweiser Live, they saw the open opportunity to create an event platform that helps fuel content and influencer engagement, the brand reached consumers through a convergence of passion points- AKA. sports.
    • The US Women's National Team Players Association (USWNTPA) has partnered with Seattle-based startup Player Tokens to create the first digital collectibles featuring female Athletes. The tokens will have all 26 team members on the current roster and will be available to buy individually or in packs.
  4. Red Bull has found sponsorship opportunity with Austrian tennis superstar Dominic Thiem. At 25 years old, Thiem is ranked No. 7 on the ATP ranking list and holds many partnerships, including Adidas, Kia and Rolex.
  5. Millennial, Allison Rand executes experiential marketing campaigns at Panorama, Coachella and Austin City Limits. Summer concert season has ended, but read how her employer, American Express obtained sponsorship at the biggest music events of the summer. Rand created interactive brand experiences for card members who attend these annual, multi-day music festivals.

Did we miss any? Tweet @be_tandem - we hate being behind the times just as much as you do.

Look out next Monday for the usual round-up on sponsorship news.

Book a consultation

Book a Consultation
GDPR/CCPA Agreement *

Browse by category

Subscribe to our blog

Receive emails when a new blog post comes out. You can unsubscribe at any time.