LAST WEEK TODAY: WORLD CUP TAKEOVER
Missing sponsorship news?
Check out the blog every Monday for a weekly roundup of the past week's most exciting and industry-altering news. These stories cover June 18-24, 2018.
We warned you last week. The World Cup has taken over - even here in the US. No matter which team you're pulling for with the USMNT failing to qualify (#LesBleus, anyone? #ThreeLions?), the sponsorship side of the tournament is one to watch. We're especially excited to pull out our crystal balls to guess how the 2022 tournament in Qatar will pan out.
- World Cup Catch-Up:
- You're seeing multiple languages on the on-field signage if you've been watching the World Cup: English, Russian, and Mandarin. The first two were expected, but do you know why there are so many Chinese sponsors of the World Cup? The Economist has a theory.
- Brands are working to differentiate their partnerships. Budweiser China launched a series of cans promoting China's favorite teams in the tournament.
- How can the World Cup work for your brand? Octagon has some ideas.
- Soccer crazy - even outside the national teams:
- Okay, okay, we do have a few non-soccer stories. Check these out:
- The NHL's Anaheim Ducks have a new partner for the team's 25th Anniversary Season in UCI Health.
- Jersey Mike's has signed on with the pre-season college basketball tournament - it'll now be known as the Jersey Mike's Jamaica Classic. #freefood
- Adidas found the time during World Cup prep to formulate a great activation at Venice Pavilion celebrating its "Beyond the Streets" sponsorship.
Did we miss any? Tweet @be_tandem - we hate being behind the times just as much as you do.
Look out next Monday for this week's game-changers.