Last Week Today: January 6-12 Sponsorship News

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

5 Unique Brand Activations in 2019

5 Unique Brand Activations in 2019 Facebook0Tweet0Pin0LinkedIn0Email0 Why Do Brand Activations Matter? We can’t believe 2019 is already coming to a close, but we’re excited to look back at 5 unique brand activations from the year. Brand activations are about bringing brands to life through experiences that create long-term emotional connections. As we will see … Continue reading 5 Unique Brand Activations in 2019

Last Week Today: December 2-8 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover December 2-8, 2019 and include sponsorship news in the soccer world, with Africa, and features new naming rights partnerships.   Sponsorship News in Africa Remember how last week … Continue reading Last Week Today: December 2-8 Sponsorship News

Last Week Today: November 25 – December 1 Sponsorship News

  LAST WEEK’S SPONSORSHIP NEWS   Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover November 25- December 1, 2019 and include sponsorship news for France and the world of Formula One.     What’s going on in France? Team Vitality, a … Continue reading Last Week Today: November 25 – December 1 Sponsorship News

Last Week Today: November 18-24 Sponsorship News

LAST WEEK TODAY: SPONSORSHIP NEWS NOV 18-24   LAST WEEK’S SPONSORSHIP NEWS   Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover November 18 – 24, 2019 and include environmentally conscious partners, the Olympics, and other sponsorship news.     1. ENVIRONMENTALLY … Continue reading Last Week Today: November 18-24 Sponsorship News

Last Week Today: Big Names Making Big Moves in Women’s Sports

LAST WEEK TODAY: Big Names Making Big Moves tagged: 2019  airlines  australia  bill tierney  budweiser  campaign  football  future official  hendrick  hertz  hockey  melbourne  motorsports  news  nhl  number 24  nwsl  october  partnership  predators  southwest  sponsor  sponsorship  sports  women  posted on October 28, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: Big Names Making Big Moves in Women’s Sports

Last Week Today: International, eSports, Personal Sponsors

LAST WEEK TODAY: Sponsorship News tagged: 2019  allegiant stadium  announce  bianca andreescu  campaigns  canal 11  chick-fil-a  co-creating content  founding partner  george foreman  hornets  hsbc  international  jim van stone  jonathan dasnieres  kits  knockout formula  las vegas  logos  monumental sports & entertainment  nba  nec corporation  news  nike  octagon sports  october  partnership  pay-tv  portuguese football  psv eindhoven  puma  … Continue reading Last Week Today: International, eSports, Personal Sponsors

2019 Highlight OC Fair Sponsors

2019 Highlight Fair Sponsors tagged: 2019  agency  band of sponsors  brand awareness  brand engagement  branded tents  cause marketing  coupons  drive back traffic  fair  fairgoers  hidden in plain sight  norms  norms restaurants  oc fair  pacific amphitheater  raising cane’s  recap  sales  sand box  selling  service  sponsor  sponsorship  summer concert series  ticket giveaway  toyota  we care wednesday  posted … Continue reading 2019 Highlight OC Fair Sponsors

3 Tips for Selling Sponsorships

3 Tips for Selling Sponsorships Last month, Team Tandem had the opportunity to attend the inaugural Sponsorship Mastery Summit in Renton, Washington. Aside from the amazing weather and location right on Lake Washington, we were able to spend two days talking with and learning from some of today’s thought leaders in the sponsorship industry. The … Continue reading 3 Tips for Selling Sponsorships