5 Basic Steps: Experiential Marketing Activation

5 Basic Steps for a Successful Experiential Activation tagged: activate  activation  agency  basic  branding  campaign  event sponsorship  experiential  experiential marketing  marketing  permits  permitting  placement  pop tarts  sponsorship  steps  strategy  target marketing  venue  posted on October 24, 2019   Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Absolutely Vital Components to the Best Sponsorship Strategy

  Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy

Five of This Year’s Fantastic Experiential Activation Ideas

Experiential activation should always be memorable, fun, and fantastic overall, working to make even the most intangible brands as tangible as they can be. Secure the right location, employees, and supplies for your experiential activation idea, and you have a recipe for success! An Array of Experiential Activation in 2018 This year an excellent variety … Continue reading Five of This Year’s Fantastic Experiential Activation Ideas