Super Bowl LIII Commercials: Automotive Category

Super Bowl LIII Commercials: Automotive Category tagged: advertising  hyundai  jeep  nfl  super bowl liii  toyota  posted on February 21, 2019 The Super Bowl is the biggest game of the year with much anticipated commercials. Companies spend millions on Super Bowl ads, all chasing the same goals to be remembered and talked about by fans across … Continue reading Super Bowl LIII Commercials: Automotive Category

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

4 Exciting Things We Learned About Sponsorship This Year

4 Exciting Things We Learned About Sponsorship This Year tagged: 2018  advertising  awareness  brand activism  charging stations  cobranding  coca-cola  colin kaepernick  consulting  doritos  experiential marketing  golden state warriors  live event sponsorship  nba finals  nike  sponsorship  taco bell  visibility  posted on December 13, 2018   This year in the world of sponsorship, many major brands and … Continue reading 4 Exciting Things We Learned About Sponsorship This Year

Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do:┬áIOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship