This week: Sunday Spirits – Diageo Signs with NFL, Sports Media Partnership Falls Through…For Now, A Sticky Situation for MLB, NFL Going Green?
Super Bowl LIII Commercials: Automotive Category tagged: advertising hyundai jeep nfl super bowl liii toyota posted on February 21, 2019 The Super Bowl is the biggest game of the year with much anticipated commercials. Companies spend millions on Super Bowl ads, all chasing the same goals to be remembered and talked about by fans across … Continue reading Super Bowl LIII Commercials: Automotive Category
I Did Not See That Coming: Unexpected Partnerships tagged: advertising agency cobranding consulting covergirl experiential marketing george clooney lucasfilm marketing nespresso partnership sponsorship starwars surprise partners swiss army knife unexpected partnerships posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships
4 Exciting Things We Learned About Sponsorship This Year tagged: 2018 advertising awareness brand activism charging stations cobranding coca-cola colin kaepernick consulting doritos experiential marketing golden state warriors live event sponsorship nba finals nike sponsorship taco bell visibility posted on December 13, 2018 This year in the world of sponsorship, many major brands and … Continue reading 4 Exciting Things We Learned About Sponsorship This Year
EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising branding broadcast event analysis ioc marketing olympics rule 40 sponsorship strategy usoc posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do: IOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship