3 Tips for Selling Sponsorships Last month, Team Tandem had the opportunity to attend the inaugural Sponsorship Mastery Summit in Renton, Washington. Aside from the amazing weather and location right on Lake Washington, we were able to spend two days talking with and learning from some of today’s thought leaders in the sponsorship industry. The … Continue reading 3 Tips for Selling Sponsorships
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?
Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy