What Makes a Stand Out Sponsorship Agency?

TANDEM Blog What makes a stand out sponsorship agency? When you’re ready to begin looking for a sponsorship agency, many will say that they will provide you with the sponsorship support that you need. But what really makes one sponsorship agency stand out from another? Consider a Boutique Agency The right sponsorship agency will: Make … Continue reading What Makes a Stand Out Sponsorship Agency?

5 Basic Steps: Experiential Marketing Activation

5 Basic Steps for a Successful Experiential Activation tagged: activate  activation  agency  basic  branding  campaign  event sponsorship  experiential  experiential marketing  marketing  permits  permitting  placement  pop tarts  sponsorship  steps  strategy  target marketing  venue  posted on October 24, 2019   Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation

2019 Highlight OC Fair Sponsors

2019 Highlight Fair Sponsors tagged: 2019  agency  band of sponsors  brand awareness  brand engagement  branded tents  cause marketing  coupons  drive back traffic  fair  fairgoers  hidden in plain sight  norms  norms restaurants  oc fair  pacific amphitheater  raising cane’s  recap  sales  sand box  selling  service  sponsor  sponsorship  summer concert series  ticket giveaway  toyota  we care wednesday  posted … Continue reading 2019 Highlight OC Fair Sponsors

How Can My Brand Create an Activation?

How Can My Brand Create an Activation? tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on February 7, 2019   There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

Five Ways to Build a Better Relationship with Your Sponsor

Five Ways to Build a Better Relationship with Your Sponsor tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on December 6, 2018 Navigating a sponsor relationship can be daunting, but it doesn’t have to be. There are several ways to build a better relationship with your … Continue reading Five Ways to Build a Better Relationship with Your Sponsor

The State of Sponsorship: Conquer These Opportunities & Risks

The state of sponsorship is filled with opportunities as well as risks. Read on to learn what today’s opportunities and risks are and to find guidance on conquering the sponsorship space! Consider Today’s Most Emerging Sponsorship Categories There are quite a few emerging categories in today’s sponsorship opportunities. Let’s take a look at some of … Continue reading The State of Sponsorship: Conquer These Opportunities & Risks

Sale to Service: What Happens After the Deal is Signed?

Sale to Service: What Happens After the Deal is Signed? tagged: activation  agency  best practices  digital  experiential marketing  marketing  myths  sales  service  servicing  target marketing  posted on May 10, 2018   Creating Successful Sale To Service Transitions for Your Sponsors   Aligning your organization’s sales and service teams is the key to increasing sales and … Continue reading Sale to Service: What Happens After the Deal is Signed?