How Can My Brand Create an Activation?

How Can My Brand Create an Activation? tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on February 7, 2019   There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

Five Ways to Build a Better Relationship with Your Sponsor

Five Ways to Build a Better Relationship with Your Sponsor tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on December 6, 2018 Navigating a sponsor relationship can be daunting, but it doesn’t have to be. There are several ways to build a better relationship with your … Continue reading Five Ways to Build a Better Relationship with Your Sponsor

The State of Sponsorship: Conquer These Opportunities & Risks

The state of sponsorship is filled with opportunities as well as risks. Read on to learn what today’s opportunities and risks are and to find guidance on conquering the sponsorship space! Consider Today’s Most Emerging Sponsorship Categories There are quite a few emerging categories in today’s sponsorship opportunities. Let’s take a look at some of … Continue reading The State of Sponsorship: Conquer These Opportunities & Risks

Sale to Service: What Happens After the Deal is Signed?

Sale to Service: What Happens After the Deal is Signed? tagged: activation  agency  best practices  digital  experiential marketing  marketing  myths  sales  service  servicing  target marketing  posted on May 10, 2018   Creating Successful Sale To Service Transitions for Your Sponsors   Aligning your organization’s sales and service teams is the key to increasing sales and … Continue reading Sale to Service: What Happens After the Deal is Signed?

How the Savviest Sponsors Engaged Super Bowl Fans

How the Savviest Sponsors Engaged Super Bowl Fans tagged: activation  agency  best practices  marketing  sponsorship  super bowl  posted on March 1, 2018   How can brands use Super Bowl Sponsorship to be Successful? Football fans paid big money to be at Super Bowl LII, but sponsors go all out for game-time ads and onsite activation. … Continue reading How the Savviest Sponsors Engaged Super Bowl Fans

5 Essential Steps to Create an Enticing Sponsorship Proposal

5 Essential Steps to Create an Enticing Sponsorship Proposal tagged: activation  agency  marketing  proposal  sales  sponsorship  posted on January 9, 2018 A How-To Guide for Rights Holders Everywhere Research Potential Sponsors When creating a sponsorship proposal it is important to research both potential sponsors and the relevant industry before finalizing the items that will be … Continue reading 5 Essential Steps to Create an Enticing Sponsorship Proposal