How Can My Brand Create an Activation? tagged: activation agency branding consulting experiential marketing live event live event sponsorship sponsorship sponsorship agency xm posted on February 7, 2019 There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?
I Did Not See That Coming: Unexpected Partnerships tagged: advertising agency cobranding consulting covergirl experiential marketing george clooney lucasfilm marketing nespresso partnership sponsorship starwars surprise partners swiss army knife unexpected partnerships posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships
5 Ways to Build a Better Relationship with Your Agency tagged: account management agency consulting experiential marketing mobile marketing tour relationship building sponsorship tips posted on January 10, 2019 About a month ago, we talked about some of the best ways for an agency to build a relationship with their sponsor, including some of the … Continue reading 5 Ways to Build a Better Relationship with Your Agency
Five Ways to Build a Better Relationship with Your Sponsor tagged: activation agency branding consulting experiential marketing live event live event sponsorship sponsorship sponsorship agency xm posted on December 6, 2018 Navigating a sponsor relationship can be daunting, but it doesn’t have to be. There are several ways to build a better relationship with your … Continue reading Five Ways to Build a Better Relationship with Your Sponsor
The state of sponsorship is filled with opportunities as well as risks. Read on to learn what today’s opportunities and risks are and to find guidance on conquering the sponsorship space! Consider Today’s Most Emerging Sponsorship Categories There are quite a few emerging categories in today’s sponsorship opportunities. Let’s take a look at some of … Continue reading The State of Sponsorship: Conquer These Opportunities & Risks
Sale to Service: What Happens After the Deal is Signed? tagged: activation agency best practices digital experiential marketing marketing myths sales service servicing target marketing posted on May 10, 2018 Creating Successful Sale To Service Transitions for Your Sponsors Aligning your organization’s sales and service teams is the key to increasing sales and … Continue reading Sale to Service: What Happens After the Deal is Signed?
How the Savviest Sponsors Engaged Super Bowl Fans tagged: activation agency best practices marketing sponsorship super bowl posted on March 1, 2018 How can brands use Super Bowl Sponsorship to be Successful? Football fans paid big money to be at Super Bowl LII, but sponsors go all out for game-time ads and onsite activation. … Continue reading How the Savviest Sponsors Engaged Super Bowl Fans
5 Essential Steps to Create an Enticing Sponsorship Proposal tagged: activation agency marketing proposal sales sponsorship posted on January 9, 2018 A How-To Guide for Rights Holders Everywhere Research Potential Sponsors When creating a sponsorship proposal it is important to research both potential sponsors and the relevant industry before finalizing the items that will be … Continue reading 5 Essential Steps to Create an Enticing Sponsorship Proposal