5 Basic Steps for a Successful Experiential Activation tagged: activate activation agency basic branding campaign event sponsorship experiential experiential marketing marketing permits permitting placement pop tarts sponsorship steps strategy target marketing venue posted on October 24, 2019 Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation
Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding campaign co-branding contract create event sponsorship experiential marketing live event sponsorship marketing renewals rightsholders sponsorship strategy value posted on June 6, 2019 Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract
Co-Creating Content is Killer (in a good way!) tagged: branding campaign co-branding create event sponsorship experiential marketing FIJI influencer live event sponsorship marketing OC raising cane’s restaurants sponsorship strategy target marketing value posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)
Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding campaign Coachella dell event sponsorship Events experiential marketing festival goals live event sponsorship makeup marketing NYX solicitation sponsorship strategy target marketing posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special
Flawless Experiential Execution: Easy Steps to Success tagged: branding campaign event sponsorship experiential marketing live event sponsorship marketing permitting sponsorship strategy target marketing venue posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success
Energy Drink Sponsorship in Extreme Sports tagged: branding crashed ice event sponsorship experiential marketing extreme sports live event sponsorship marketing monster red bull red bull air race rockstar sponsorship sponsorship fit strategy x games posted on April 18, 2019 Red Bull Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports
LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation at&t branding cycling esports experiential marketing fifa football gambling gymnastics indy 500 iwd live event sponsorship marathon brewing company marketing mls naming rights soccer sponsorship sponsorship strategy sports biz st louis tottenham uci women women’s history month posted on March 18, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value
LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation baseball boston red sox branding education experiential marketing fifa football gambling iwd live event sponsorship marketing mgm mlb naming rights nfl soccer sponsorship sponsorship strategy sports biz super bowl tribeca uefa women world cup posted on March 11, 2019 MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out
LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation baseball branding category analysis cycling endorsement experiential marketing football live event sponsorship marketing milb mlb naming rights soccer sponsorship sponsorship strategy sports biz the fa title sponsorship uefa women posted on March 4, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry
LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels activation airline sponsorship ariana grande branding category analysis event analysis experiential marketing fc dallas football live event sponsorship marketing mercedes naming rights paris saint germain sponsorship sponsorship strategy sponsorspotlight sports biz super bowl title sponsorship posted on February 25, 2019 MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza