Hammer out the Details: What Needs to Be Included in a Successful Contract

Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding  campaign  co-branding  contract  create  event sponsorship  experiential marketing  live event sponsorship  marketing  renewals  rightsholders  sponsorship  strategy  value  posted on June 6, 2019   Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract

Co-Creating Content is Killer (in a good way!)

Co-Creating Content is Killer (in a good way!) tagged: branding  campaign  co-branding  create  event sponsorship  experiential marketing  FIJI  influencer  live event sponsorship  marketing  OC  raising cane’s  restaurants  sponsorship  strategy  target marketing  value  posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)

Event Sponsorship Solicitation: What Makes Your Event Special

Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding  campaign  Coachella  dell  event sponsorship  Events  experiential marketing  festival  goals  live event sponsorship  makeup  marketing  NYX  solicitation  sponsorship  strategy  target marketing  posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special

Flawless Experiential Execution: Easy Steps to Success

Flawless Experiential Execution: Easy Steps to Success tagged: branding  campaign  event sponsorship  experiential marketing  live event sponsorship  marketing  permitting  sponsorship  strategy  target marketing  venue  posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success

Energy Drink Sponsorship in Extreme Sports

Energy Drink Sponsorship in Extreme Sports tagged: branding  crashed ice  event sponsorship  experiential marketing  extreme sports  live event sponsorship  marketing  monster  red bull  red bull air race  rockstar  sponsorship  sponsorship fit  strategy  x games  posted on April 18, 2019 Red Bull   Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports

Last Week Today: Sponsorship Value

LAST WEEK TODAY: SPONSORSHIP VALUE tagged: activation  at&t  branding  cycling  esports  experiential marketing  fifa  football  gambling  gymnastics  indy 500  iwd  live event sponsorship  marathon brewing company  marketing  mls  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  st louis  tottenham  uci  women  women’s history month  posted on March 18, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Sponsorship Value

Last Week Today: Innovation & Branching Out

LAST WEEK TODAY: INNOVATION & BRANCHING OUT tagged: activation  baseball  boston red sox  branding  education  experiential marketing  fifa  football  gambling  iwd  live event sponsorship  marketing  mgm  mlb  naming rights  nfl  soccer  sponsorship  sponsorship strategy  sports biz  super bowl  tribeca  uefa  women  world cup  posted on March 11, 2019   MISSING SPONSORSHIP NEWS? Check out the … Continue reading Last Week Today: Innovation & Branching Out

Last Week Today: Growing the Sponsorship Industry

LAST WEEK TODAY: GROWING THE SPONSORSHIP INDUSTRY tagged: activation  baseball  branding  category analysis  cycling  endorsement  experiential marketing  football  live event sponsorship  marketing  milb  mlb  naming rights  soccer  sponsorship  sponsorship strategy  sports biz  the fa  title sponsorship  uefa  women  posted on March 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: Growing the Sponsorship Industry

Last Week Today: Presidents Day Sponsorship Bonanza

LAST WEEK TODAY: PRESIDENTS DAY SPONSORSHIP BONANZA tagged: accorhotels  activation  airline sponsorship  ariana grande  branding  category analysis  event analysis  experiential marketing  fc dallas  football  live event sponsorship  marketing  mercedes  naming rights  paris saint germain  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  title sponsorship  posted on February 25, 2019   MISSING SPONSORSHIP NEWS? Check out … Continue reading Last Week Today: Presidents Day Sponsorship Bonanza

Last Week Today: Most Popular Doesn’t Mean Stagnant

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation  airline sponsorship  asian cup  branding  category analysis  coca-cola  davis cup  event analysis  experiential marketing  football  grand slam  live event sponsorship  marketing  nfl  rolex  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  ufc  wendy’s  posted on February 11, 2019   MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant