Category Analysis: Luxury Sponsorship

Category Analysis: Luxury Sponsorship tagged: america’s cup  ascot  audi  bmw  broadcast  burberry  bvlgari  cartier  category analysis  cause marketing  chanel  chopard  commonwealth games  entertainment  equestrian  experiential marketing  ferrari  formula 1  formula e  gucci  horse racing  hugo boss  kentucky derby  land rover  longines  luxury brands  lvmh  mercedes-benz  music  olympics  omega  philanthropy  porsche  prada  social media  sponsorship  tissot  … Continue reading Category Analysis: Luxury Sponsorship

Last Week Today: Extra Deals in the Arts

LAST WEEK TODAY: EXTRA DEALS IN THE ARTS tagged: activation  basketball  broadcast  camp nou  capital one  cause marketing  experiential marketing  fc barcelona  film festival  food bank  futbol  live event sponsorship  marketing  motley crue  ncaa  pac12  ralph breaks the internet  sponsorship  sponsorspotlight  sports biz  superbowl  title sponsorship  wells fargo  posted on December 3, 2018   MISSING … Continue reading Last Week Today: Extra Deals in the Arts

Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do:┬áIOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship