Last Week Today: January 20-26 Sponsorship News

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

Last Week Today: Sponsorship Expansion

LAST WEEK TODAY: SPONSORSHIP EXPANSION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 15, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Expansion

Last Week Today: Sponsorship Activation

LAST WEEK TODAY: SPONSORSHIP ACTIVATION tagged: activation  adidas  beyonce  billie eilish  bud knight  bud light  eleague  esports  experiential marketing  final four  football  la galaxy  live event sponsorship  marketing  mls  soccer  sponsorship  sponsorship strategy  sports biz  spotify  posted on April 8, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Activation

Category Analysis: Beer Sponsorship

Category Analysis: Beer Sponsorship tagged: anheuser-busch  bonnaroo  boston red sox  boxing  bud light  budweiser  carling  champions league  constellation brands  corona  experiential marketing  festival sponsorship  festivals  fifa  football  football association  formula 1  formula e  guinness  heineken  kentucky derby  la rams  live event sponsorship  live events  live nation  mayweather/mcgregor  mlb  mls  modelo  music  nba  nfl  pacifico  premier … Continue reading Category Analysis: Beer Sponsorship

Last Week Today: Aim for Excitement

LAST WEEK TODAY: AIM FOR EXCITEMENT tagged: activation  asu  brand  branding  bud light  castello  chicago bears  cleveland browns  dogfish head  engagement  esports  euro2020  european championships  event sponsorship  experiential marketing  golf  last week today  league of legends  live event sponsorship  live events  lpga  marketing  mastercard  nba  nba finals  ncaa  nfl  riot games  scotland  social media marketing  … Continue reading Last Week Today: Aim for Excitement

Last Week Today: Annual Growth

LAST WEEK TODAY: ANNUAL GROWTH tagged: activation  behr  big3  blueprint  brand  branding  bud light  color of the year  engagement  event sponsorship  experiential marketing  fashion week  jets  last week today  live event sponsorship  live events  marketing  panorama  pantone  pop up  social media marketing  sponsorship  sports betting  stella artois  three lions  posted on August 27, 2018 Missing … Continue reading Last Week Today: Annual Growth