These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…
LAST WEEK TODAY: SPONSORSHIP EXPANSION tagged: activation adidas beyonce billie eilish bud knight bud light eleague esports experiential marketing final four football la galaxy live event sponsorship marketing mls soccer sponsorship sponsorship strategy sports biz spotify posted on April 15, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Expansion
LAST WEEK TODAY: SPONSORSHIP ACTIVATION tagged: activation adidas beyonce billie eilish bud knight bud light eleague esports experiential marketing final four football la galaxy live event sponsorship marketing mls soccer sponsorship sponsorship strategy sports biz spotify posted on April 8, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Sponsorship Activation
Category Analysis: Beer Sponsorship tagged: anheuser-busch bonnaroo boston red sox boxing bud light budweiser carling champions league constellation brands corona experiential marketing festival sponsorship festivals fifa football football association formula 1 formula e guinness heineken kentucky derby la rams live event sponsorship live events live nation mayweather/mcgregor mlb mls modelo music nba nfl pacifico premier … Continue reading Category Analysis: Beer Sponsorship
LAST WEEK TODAY: AIM FOR EXCITEMENT tagged: activation asu brand branding bud light castello chicago bears cleveland browns dogfish head engagement esports euro2020 european championships event sponsorship experiential marketing golf last week today league of legends live event sponsorship live events lpga marketing mastercard nba nba finals ncaa nfl riot games scotland social media marketing … Continue reading Last Week Today: Aim for Excitement
LAST WEEK TODAY: ANNUAL GROWTH tagged: activation behr big3 blueprint brand branding bud light color of the year engagement event sponsorship experiential marketing fashion week jets last week today live event sponsorship live events marketing panorama pantone pop up social media marketing sponsorship sports betting stella artois three lions posted on August 27, 2018 Missing … Continue reading Last Week Today: Annual Growth