Last Week Today: Big Names Making Big Moves in Women’s Sports

LAST WEEK TODAY: Big Names Making Big Moves tagged: 2019  airlines  australia  bill tierney  budweiser  campaign  football  future official  hendrick  hertz  hockey  melbourne  motorsports  news  nhl  number 24  nwsl  october  partnership  predators  southwest  sponsor  sponsorship  sports  women  posted on October 28, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: Big Names Making Big Moves in Women’s Sports

5 Basic Steps: Experiential Marketing Activation

5 Basic Steps for a Successful Experiential Activation tagged: activate  activation  agency  basic  branding  campaign  event sponsorship  experiential  experiential marketing  marketing  permits  permitting  placement  pop tarts  sponsorship  steps  strategy  target marketing  venue  posted on October 24, 2019   Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation

Budget an MMT to Get You Where You Want to Go

Budget an MMT to Get You Where You Want to Go tagged: budget  campaign  contract  event  event sponsorship  experiential marketing  goals  insurance  live event sponsorship  marketing  mmt  Negotiate  purchase  sponsorship  posted on July 11, 2019   You are bursting with ideas of what you want your activation campaign to be, but can you afford all … Continue reading Budget an MMT to Get You Where You Want to Go

Hammer out the Details: What Needs to Be Included in a Successful Contract

Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding  campaign  co-branding  contract  create  event sponsorship  experiential marketing  live event sponsorship  marketing  renewals  rightsholders  sponsorship  strategy  value  posted on June 6, 2019   Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract

Co-Creating Content is Killer (in a good way!)

Co-Creating Content is Killer (in a good way!) tagged: branding  campaign  co-branding  create  event sponsorship  experiential marketing  FIJI  influencer  live event sponsorship  marketing  OC  raising cane’s  restaurants  sponsorship  strategy  target marketing  value  posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)

Event Sponsorship Solicitation: What Makes Your Event Special

Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding  campaign  Coachella  dell  event sponsorship  Events  experiential marketing  festival  goals  live event sponsorship  makeup  marketing  NYX  solicitation  sponsorship  strategy  target marketing  posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special

Flawless Experiential Execution: Easy Steps to Success

Flawless Experiential Execution: Easy Steps to Success tagged: branding  campaign  event sponsorship  experiential marketing  live event sponsorship  marketing  permitting  sponsorship  strategy  target marketing  venue  posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success

Last Week Today: Agree on Asset Valuation