LAST WEEK TODAY: Big Names Making Big Moves tagged: 2019 airlines australia bill tierney budweiser campaign football future official hendrick hertz hockey melbourne motorsports news nhl number 24 nwsl october partnership predators southwest sponsor sponsorship sports women posted on October 28, 2019 MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly … Continue reading Last Week Today: Big Names Making Big Moves in Women’s Sports
5 Basic Steps for a Successful Experiential Activation tagged: activate activation agency basic branding campaign event sponsorship experiential experiential marketing marketing permits permitting placement pop tarts sponsorship steps strategy target marketing venue posted on October 24, 2019 Experiential marketing differs from traditional advertising in that it can engage multiple senses and make a direct … Continue reading 5 Basic Steps: Experiential Marketing Activation
Budget an MMT to Get You Where You Want to Go tagged: budget campaign contract event event sponsorship experiential marketing goals insurance live event sponsorship marketing mmt Negotiate purchase sponsorship posted on July 11, 2019 You are bursting with ideas of what you want your activation campaign to be, but can you afford all … Continue reading Budget an MMT to Get You Where You Want to Go
Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding campaign co-branding contract create event sponsorship experiential marketing live event sponsorship marketing renewals rightsholders sponsorship strategy value posted on June 6, 2019 Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract
Co-Creating Content is Killer (in a good way!) tagged: branding campaign co-branding create event sponsorship experiential marketing FIJI influencer live event sponsorship marketing OC raising cane’s restaurants sponsorship strategy target marketing value posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)
Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding campaign Coachella dell event sponsorship Events experiential marketing festival goals live event sponsorship makeup marketing NYX solicitation sponsorship strategy target marketing posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special
Flawless Experiential Execution: Easy Steps to Success tagged: branding campaign event sponsorship experiential marketing live event sponsorship marketing permitting sponsorship strategy target marketing venue posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success