3 Elements to Take Your Activation to the Next Level tagged: cobranding directv entertainment event sponsorship experiential marketing film hp influencer live events mmt mobile marketing tour nfl ready player one revolve sxsw virtual reality vr zero gravity posted on February 14, 2019 Brands are always looking for new innovative ways to capture their audience’s … Continue reading 3 Elements to Take Your Activation to the Next Level
I Did Not See That Coming: Unexpected Partnerships tagged: advertising agency cobranding consulting covergirl experiential marketing george clooney lucasfilm marketing nespresso partnership sponsorship starwars surprise partners swiss army knife unexpected partnerships posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships
4 Exciting Things We Learned About Sponsorship This Year tagged: 2018 advertising awareness brand activism charging stations cobranding coca-cola colin kaepernick consulting doritos experiential marketing golden state warriors live event sponsorship nba finals nike sponsorship taco bell visibility posted on December 13, 2018 This year in the world of sponsorship, many major brands and … Continue reading 4 Exciting Things We Learned About Sponsorship This Year
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?
Click: How to Incorporate Social Media into Sponsorship Opportunities tagged: branding cobranding contracts digital olympics social media sponsorship strategy tips wimbledon posted on March 8, 2018 SOCIAL MEDIA SPONSORSHIP IS THE ASSET YOU MAY BE MISUSING. Sponsorships are most successful when viewed by both parties as a partnership. In considering the social media aspects … Continue reading Click: How to Incorporate Social Media into Sponsorship Opportunities