3 Elements to Take Your Activation to the Next Level

3 Elements to Take Your Activation to the Next Level tagged: cobranding  directv  entertainment  event sponsorship  experiential marketing  film  hp  influencer  live events  mmt  mobile marketing tour  nfl  ready player one  revolve  sxsw  virtual reality  vr  zero gravity  posted on February 14, 2019 Brands are always looking for new innovative ways to capture their audience’s … Continue reading 3 Elements to Take Your Activation to the Next Level

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

4 Exciting Things We Learned About Sponsorship This Year

4 Exciting Things We Learned About Sponsorship This Year tagged: 2018  advertising  awareness  brand activism  charging stations  cobranding  coca-cola  colin kaepernick  consulting  doritos  experiential marketing  golden state warriors  live event sponsorship  nba finals  nike  sponsorship  taco bell  visibility  posted on December 13, 2018   This year in the world of sponsorship, many major brands and … Continue reading 4 Exciting Things We Learned About Sponsorship This Year

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Click: How to Incorporate Social Media into Sponsorship Opportunities

Click: How to Incorporate Social Media into Sponsorship Opportunities tagged: branding  cobranding  contracts  digital  olympics  social media  sponsorship  strategy  tips  wimbledon  posted on March 8, 2018 SOCIAL MEDIA SPONSORSHIP IS THE ASSET YOU MAY BE MISUSING.   Sponsorships are most successful when viewed by both parties as a partnership. In considering the social media aspects … Continue reading Click: How to Incorporate Social Media into Sponsorship Opportunities