How Can My Brand Create an Activation? tagged: activation agency branding consulting experiential marketing live event live event sponsorship sponsorship sponsorship agency xm posted on February 7, 2019 There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?
I Did Not See That Coming: Unexpected Partnerships tagged: advertising agency cobranding consulting covergirl experiential marketing george clooney lucasfilm marketing nespresso partnership sponsorship starwars surprise partners swiss army knife unexpected partnerships posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships
5 Ways to Build a Better Relationship with Your Agency tagged: account management agency consulting experiential marketing mobile marketing tour relationship building sponsorship tips posted on January 10, 2019 About a month ago, we talked about some of the best ways for an agency to build a relationship with their sponsor, including some of the … Continue reading 5 Ways to Build a Better Relationship with Your Agency
4 Exciting Things We Learned About Sponsorship This Year tagged: 2018 advertising awareness brand activism charging stations cobranding coca-cola colin kaepernick consulting doritos experiential marketing golden state warriors live event sponsorship nba finals nike sponsorship taco bell visibility posted on December 13, 2018 This year in the world of sponsorship, many major brands and … Continue reading 4 Exciting Things We Learned About Sponsorship This Year
Five Ways to Build a Better Relationship with Your Sponsor tagged: activation agency branding consulting experiential marketing live event live event sponsorship sponsorship sponsorship agency xm posted on December 6, 2018 Navigating a sponsor relationship can be daunting, but it doesn’t have to be. There are several ways to build a better relationship with your … Continue reading Five Ways to Build a Better Relationship with Your Sponsor
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?
Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy
3 Simple Questions to Ask Before Hiring a Sponsorship Consultant tagged: consulting sponsorship sponsorship agency sponsorship consultant sponsorship program posted on March 22, 2018 Hiring a Sponsorship Consultant Our goal is to provide you with the best information, advice, and guidelines to craft and maintain a successful and sustainable sponsorship program. Whether your goal is to … Continue reading 3 Simple Questions to Ask Before Hiring a Sponsorship Consultant