4 Exciting Things We Learned About Sponsorship This Year

4 Exciting Things We Learned About Sponsorship This Year tagged: 2018  advertising  awareness  brand activism  charging stations  cobranding  coca-cola  colin kaepernick  consulting  doritos  experiential marketing  golden state warriors  live event sponsorship  nba finals  nike  sponsorship  taco bell  visibility  posted on December 13, 2018   This year in the world of sponsorship, many major brands and … Continue reading 4 Exciting Things We Learned About Sponsorship This Year

Five Ways to Build a Better Relationship with Your Sponsor

Five Ways to Build a Better Relationship with Your Sponsor tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on December 6, 2018 Navigating a sponsor relationship can be daunting, but it doesn’t have to be. There are several ways to build a better relationship with your … Continue reading Five Ways to Build a Better Relationship with Your Sponsor

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Absolutely Vital Components to the Best Sponsorship Strategy

  Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy

3 Simple Questions to Ask Before Hiring a Sponsorship Consultant

3 Simple Questions to Ask Before Hiring a Sponsorship Consultant tagged: consulting  sponsorship  sponsorship agency  sponsorship consultant  sponsorship program  posted on March 22, 2018 Hiring a Sponsorship Consultant Our goal is to provide you with the best information, advice, and guidelines to craft and maintain a successful and sustainable sponsorship program.  Whether your goal is to … Continue reading 3 Simple Questions to Ask Before Hiring a Sponsorship Consultant