Best Awards Season Sponsorship Activations tagged: delta experiential marketing film grammys hennessey live event marketing live event sponsorship live music marriott mkg co music oscars sponsorship strategy posted on March 25, 2019 Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are … Continue reading Best Awards Season Sponsorship Activations
WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?