Best Awards Season Sponsorship Activations

Best Awards Season Sponsorship Activations tagged: delta  experiential marketing  film  grammys  hennessey  live event marketing  live event sponsorship  live music  marriott  mkg co  music  oscars  sponsorship  strategy  posted on March 25, 2019 Award season truly begins with the Toronto International Film Festival, which takes place in early September. Then during the months ahead, viewers are … Continue reading Best Awards Season Sponsorship Activations

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?