How To Improve Your Event Sponsorship Program

How To Improve Your Event Sponsorship Program Are you wondering how to improve your event sponsorship program? Perhaps you’ve been struggling to secure sponsors for your event, or maybe you already have some, but not sure what else you can do to secure new partners? Hey, we totally get it. Growth is important! And from … Continue reading How To Improve Your Event Sponsorship Program

Traffic or Demographics: How to Determine Which is Most Important

Traffic versus demographics is the biggest question when it comes to picking a location for your sponsorship or experiential marketing activation. ¬†On one hand, you want as many impressions as possible. Naturally, that suggests a highly-trafficked location. The downside would be if those impressions come from individuals outside of the target demographic. How valuable can … Continue reading Traffic or Demographics: How to Determine Which is Most Important