Sponsorship Valu-what?

Sponsorship Valu-what? tagged: assets  brands  contracts  digital  fifa world cup  live event sponorship  marketing  rights holder  social media  sponsorship  sponsorship deals  target marketing  valuation  posted on May 31, 2018   “Have you completed a valuation?” In today’s industry, this question has become inevitable but remains confusing and somewhat daunting for many rights-holders. As a rights … Continue reading Sponsorship Valu-what?

ICYMIEGOEMS: In Case You Missed IEG or EMS

ICYMIEGOEMS: IN CASE YOU MISSED IEG OR EMS tagged: activation  anheuser-busch  conference  digital  ems  emslive  eventmarketer  experiential marketing  fomo  gen z  icymi  ieg  ieg2018  manny the frenchie  marketing  rakuten  social media  sponsorship  target marketing  warriors  posted on May 24, 2018 No FOMO for you – #teamtandem has you covered if you missed IEG or EMS … Continue reading ICYMIEGOEMS: In Case You Missed IEG or EMS

The Masters Has Evolved, And So Has Its Sponsorship

The Masters Has Evolved, And So Has Its Sponsorship tagged: activation  american express  augusta  brand ambassador  deloitte  digital  experiential marketing  exxonmobile  golf  ibm  lexus  marketing  masters  mercedes  ricky fowler  rolex  social media  target marketing  ups  us open  posted on May 17, 2018 Sport sponsorship, including golf sponsorship, deals typically follow the same model, but not … Continue reading The Masters Has Evolved, And So Has Its Sponsorship

Sale to Service: What Happens After the Deal is Signed?

Sale to Service: What Happens After the Deal is Signed? tagged: activation  agency  best practices  digital  experiential marketing  marketing  myths  sales  service  servicing  target marketing  posted on May 10, 2018   Creating Successful Sale To Service Transitions for Your Sponsors   Aligning your organization’s sales and service teams is the key to increasing sales and … Continue reading Sale to Service: What Happens After the Deal is Signed?

Last Week Today: Big Deals, Big Engagement

LAST WEEK TODAY: BIG DEALS, BIG ENGAGEMENT tagged: digital  experiential  marketing  nba  olympics  sponsorship  tough mudder  posted on March 5, 2018 Missing sponsorship news? Check out the blog every Monday for a weekly roundup of the past week’s most exciting and industry-altering news. These stories cover February 26-March 4, 2018.   It was a good … Continue reading Last Week Today: Big Deals, Big Engagement