Unconventional Activation: How Can Your Brand Stand Out?

Unconventional Activation: How Can Your Brand Stand Out? tagged: activation  brand  Customers  event  event sponsorship  experiential marketing  goals  GoGo squeeZ  live event sponsorship  location  marketing  mmt  rights holder  SoHo  sponsorship  Unconventional  posted on August 22, 2019   How can my brand stand out?   That’s the question every single client asks, in one way or … Continue reading Unconventional Activation: How Can Your Brand Stand Out?

Budget an MMT to Get You Where You Want to Go

Budget an MMT to Get You Where You Want to Go tagged: budget  campaign  contract  event  event sponsorship  experiential marketing  goals  insurance  live event sponsorship  marketing  mmt  Negotiate  purchase  sponsorship  posted on July 11, 2019   You are bursting with ideas of what you want your activation campaign to be, but can you afford all … Continue reading Budget an MMT to Get You Where You Want to Go

Hammer out the Details: What Needs to Be Included in a Successful Contract

Hammer out the Details: What Needs to Be Included in a Successful Contract tagged: branding  campaign  co-branding  contract  create  event sponsorship  experiential marketing  live event sponsorship  marketing  renewals  rightsholders  sponsorship  strategy  value  posted on June 6, 2019   Months of hard work and preparation can easily go to waste with the wrong contract. This applies … Continue reading Hammer out the Details: What Needs to Be Included in a Successful Contract

Co-Creating Content is Killer (in a good way!)

Co-Creating Content is Killer (in a good way!) tagged: branding  campaign  co-branding  create  event sponsorship  experiential marketing  FIJI  influencer  live event sponsorship  marketing  OC  raising cane’s  restaurants  sponsorship  strategy  target marketing  value  posted on May 23, 2019 Co-creating content is when two or more parties work in tandem to create content and distribute it to … Continue reading Co-Creating Content is Killer (in a good way!)

Event Sponsorship Solicitation: What Makes Your Event Special

Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding  campaign  Coachella  dell  event sponsorship  Events  experiential marketing  festival  goals  live event sponsorship  makeup  marketing  NYX  solicitation  sponsorship  strategy  target marketing  posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special

Flawless Experiential Execution: Easy Steps to Success

Flawless Experiential Execution: Easy Steps to Success tagged: branding  campaign  event sponsorship  experiential marketing  live event sponsorship  marketing  permitting  sponsorship  strategy  target marketing  venue  posted on May 2, 2019 Flawless experiential execution can be a very tough ship to sail if you don’t have the right resources and a concrete plan. Knowing which steps to … Continue reading Flawless Experiential Execution: Easy Steps to Success

Energy Drink Sponsorship in Extreme Sports

Energy Drink Sponsorship in Extreme Sports tagged: branding  crashed ice  event sponsorship  experiential marketing  extreme sports  live event sponsorship  marketing  monster  red bull  red bull air race  rockstar  sponsorship  sponsorship fit  strategy  x games  posted on April 18, 2019 Red Bull   Red Bull is a unique energy drink brand that has taken over extreme … Continue reading Energy Drink Sponsorship in Extreme Sports

3 Elements to Take Your Activation to the Next Level

3 Elements to Take Your Activation to the Next Level tagged: cobranding  directv  entertainment  event sponsorship  experiential marketing  film  hp  influencer  live events  mmt  mobile marketing tour  nfl  ready player one  revolve  sxsw  virtual reality  vr  zero gravity  posted on February 14, 2019 Brands are always looking for new innovative ways to capture their audience’s … Continue reading 3 Elements to Take Your Activation to the Next Level

Event Analysis: Grand Slams

Event Analysis: Grand Slams tagged: american express  andy murray  australian open  citizen  emirates  event analysis  event sponsorship  Events  evian  french open  ibm  kia  lavazza  live event sponsorship  longines  maria sharapova  novak djokovic  perrier  peugeot  rafael nadal  roger federer  rolex  serena williams  slazenger  sponsorship  sponsorship strategy  sports sponsorship  tennis  title sponsorship  us open  wimbledon  posted on … Continue reading Event Analysis: Grand Slams