3 Elements to Take Your Activation to the Next Level

3 Elements to Take Your Activation to the Next Level tagged: cobranding  directv  entertainment  event sponsorship  experiential marketing  film  hp  influencer  live events  mmt  mobile marketing tour  nfl  ready player one  revolve  sxsw  virtual reality  vr  zero gravity  posted on February 14, 2019 Brands are always looking for new innovative ways to capture their audience‚Äôs … Continue reading 3 Elements to Take Your Activation to the Next Level

Last Week Today: Most Popular Doesn’t Mean Stagnant

LAST WEEK TODAY: MOST POPULAR DOESN’T MEAN STAGNANT tagged: activation  airline sponsorship  asian cup  branding  category analysis  coca-cola  davis cup  event analysis  experiential marketing  football  grand slam  live event sponsorship  marketing  nfl  rolex  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  super bowl  ufc  wendy’s  posted on February 11, 2019   MISSING SPONSORSHIP NEWS? Check … Continue reading Last Week Today: Most Popular Doesn’t Mean Stagnant

How Can My Brand Create an Activation?

How Can My Brand Create an Activation? tagged: activation  agency  branding  consulting  experiential marketing  live event  live event sponsorship  sponsorship  sponsorship agency  xm  posted on February 7, 2019   There are, really, an endless amount of ways that a brand can create an activation, but, the burning question is: how can my brand create a … Continue reading How Can My Brand Create an Activation?

Last Week Today: Category Updates

LAST WEEK TODAY: CATEGORY UPDATES tagged: activation  branding  category analysis  chevrolet  esports  event analysis  experiential marketing  LEGO  live event sponsorship  marketing  new balance  sponsor spotlight  sponsorship  sponsorship strategy  sponsorspotlight  sports biz  toyota  unisys  usa curling  xfinity  posted on February 4, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a weekly roundup … Continue reading Last Week Today: Category Updates

Last Week Today: New Names, New Norms

LAST WEEK TODAY: NEW NAMES, NEW NORMS tagged: activation  american family insurance  at&t  branding  chicago fire  chick-fil-a  esports  experiential marketing  football  live event sponsorship  marketing  miller  nf;  oracle  patrick mahomes  pop up  seattle sounders fc  sponsorship  sports biz  posted on January 28, 2019   MISSING SPONSORSHIP NEWS? Check out the blog every Monday for a … Continue reading Last Week Today: New Names, New Norms

I Did Not See That Coming: Unexpected Partnerships

I Did Not See That Coming: Unexpected Partnerships tagged: advertising  agency  cobranding  consulting  covergirl  experiential marketing  george clooney  lucasfilm  marketing  nespresso  partnership  sponsorship  starwars  surprise partners  swiss army knife  unexpected partnerships  posted on January 17, 2019 Unexpected partnerships have been the driving force in some of my favorite entertainment. The idea of mixing oil and … Continue reading I Did Not See That Coming: Unexpected Partnerships

Last Week Today: Back to Normal

LAST WEEK TODAY: BACK TO NORMAL tagged: activation  alibaba  andy murray  artificial intelligence  at&t  australian open  black mirror bandersnatch  branding  brexit  castore  esports  experiential marketing  football  golden globes  intel  kia  konami  leicester city football club  ligue 1  live event sponsorship  marketing  miami open  netflix  olympics  oracle  pop up  san francisco giants  sponsorship  sports biz  tennis  … Continue reading Last Week Today: Back to Normal

Last Week Today: Diving In

LAST WEEK TODAY: DIVING IN tagged: activation  branding  budweiser  eventmarketer  experiential marketing  fifa world cup  fila  futbol  ibm  jetpack  kiki bertens  live event sponsorship  marketing  mma  obstacle  olympics  opportunity  palmeiras  pantene  puma  qatar 2022  ronda rousey  sponsorship  sponsorspotlight  sports biz  tax  tokyo 2020  toyota  Trends  ufc  posted on January 7, 2019   MISSING SPONSORSHIP NEWS? … Continue reading Last Week Today: Diving In

Welcome to 2019!

Welcome to 2019! tagged: alameda county fair  automotive sponsorship  blog  carvana  diwali  experiential marketing  golf  hollywood & highland  los angeles  masters  mobile marketing tour  nfl  oc fair  olympics  pier 39  sambazon  san francisco  smartwater  social media  sponsorship  super bowl  taj mahal tea  website  posted on January 3, 2019 It’s officially 2019. Where did the time … Continue reading Welcome to 2019!