Unconventional Activation: How Can Your Brand Stand Out?

Unconventional Activation: How Can Your Brand Stand Out? tagged: activation  brand  Customers  event  event sponsorship  experiential marketing  goals  GoGo squeeZ  live event sponsorship  location  marketing  mmt  rights holder  SoHo  sponsorship  Unconventional  posted on August 22, 2019   How can my brand stand out?   That’s the question every single client asks, in one way or … Continue reading Unconventional Activation: How Can Your Brand Stand Out?

Budget an MMT to Get You Where You Want to Go

Budget an MMT to Get You Where You Want to Go tagged: budget  campaign  contract  event  event sponsorship  experiential marketing  goals  insurance  live event sponsorship  marketing  mmt  Negotiate  purchase  sponsorship  posted on July 11, 2019   You are bursting with ideas of what you want your activation campaign to be, but can you afford all … Continue reading Budget an MMT to Get You Where You Want to Go

Event Sponsorship Solicitation: What Makes Your Event Special

Event Sponsorship Solicitation: What Makes Your Event Special tagged: branding  campaign  Coachella  dell  event sponsorship  Events  experiential marketing  festival  goals  live event sponsorship  makeup  marketing  NYX  solicitation  sponsorship  strategy  target marketing  posted on May 9, 2019 According to consumers surveyed for Event Marketer’s 2018 EventTrack, 85% of consumers are likely to purchase after participating in events and … Continue reading Event Sponsorship Solicitation: What Makes Your Event Special

Co-Branding: Can More Partners Be More Prosperous?

  WHAT IS COBRANDING? “Cobranding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a “brand partnership,” cobranding (or “co-branding”) encompasses several different types of branding collaborations typically involving the brands of at least two companies.” – Investopedia, “Cobranding” WHY SHOULD I CARE? Here’s the thing: … Continue reading Co-Branding: Can More Partners Be More Prosperous?

Absolutely Vital Components to the Best Sponsorship Strategy

  Step by Step: We’ve discussed the sponsorship stats that can help you boost your strategy, but what about the absolutely vital components to the best sponsorship strategies out there? Here are a few necessary parts to achieving both practical and winning event sponsorship investments. Understand Your Potential Sponsors Record your wishlist of sponsors and … Continue reading Absolutely Vital Components to the Best Sponsorship Strategy