Last Week Today: How To Be Marketable

LAST WEEK TODAY: HOW TO BE MARKETABLE tagged: activation  allegiant  allianz  brand  branding  engagement  event sponsorship  experiential marketing  golden knights  golf  ioc  last week today  live event sponsorship  live events  marketable  marketing  milo  naomi osaka  nhl  nissan  olympics  paul pogba  social media marketing  sponsorship  sportspro  tennis  us open  posted on September 17, 2018 Missing sponsorship … Continue reading Last Week Today: How To Be Marketable

Last Week Today: Consider Changing Values

LAST WEEK TODAY: CONSIDER CHANGING VALUES tagged: activation  AR  augmented reality  baseball  brand  branding  engagement  esports  event sponsorship  experiential marketing  fifa  fifa world cup  futbol  ioc  les bleus  live event sponsorship  live events  marketing  milb  millennial  mlb  nike  soccer  social media  social media marketing  sponsorship  turtle beach  posted on July 16, 2018 Missing sponsorship news? … Continue reading Last Week Today: Consider Changing Values

Event Analysis: Olympic Sponsorship

EVENT ANALYSIS: OLYMPIC SPONSORSHIP tagged: advertising  branding  broadcast  event analysis  ioc  marketing  olympics  rule 40  sponsorship  strategy  usoc  posted on March 15, 2018 Successful Olympic sponsorship is for brands who listen, engage and spend. And spend they do: IOC deals have averaged around $100 million for one cycle (four years), and $200 million for two cycles … Continue reading Event Analysis: Olympic Sponsorship