These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…
CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas arsenal as roma asics atp tour bayern munich borussia dortmund bundesliga chelsea cristiano ronaldo english premier league errea event sponsorship fifa french open hummel inter milan juventus la liga ligue 1 lionel messi live event live event sponsorship m’gladbach manchester united marketing marseille mls nba new balance nfl nike … Continue reading Category Analysis: Apparel Sponsorship
CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines arsenal atp tour bayern munich bike share british airways bundesliga commonwealth games delta air lines emirates english premier league etihad event sponsorship fifa formula 1 formula e french open incredibles 2 korean air la liga ligue 1 live event live event sponsorship london 2012 lufthansa marketing mercedes mlb … Continue reading Category Analysis: Airline Sponsorship
Best Fit or Best Benefits? How to Approach Potential Sponsors tagged: assets atletico madrid basketball benefits display futbol houston rockets la liga nba sales signage soccer sponsorship sponsorship sales title sponsorship posted on October 4, 2018 Often one of the more challenging parts of any endeavor is simply getting started. Sponsorship sales is no different; … Continue reading Best Fit or Best Benefits? How to Approach Potential Sponsors