Last Week Today: January 20-26 Sponsorship News

These stories cover sponsorship news for January 6-12, 2020. This is part of our “Last Week Today” series that includes a weekly roundup of the past week’s most exciting and industry-altering news. This week, while Nike was named the official sponsor of a team, another team was losing a handful of sponsors…

Category Analysis: Apparel Sponsorship

CATEGORY ANALYSIS: APPAREL SPONSORSHIP tagged: adidas  arsenal  as roma  asics  atp tour  bayern munich  borussia dortmund  bundesliga  chelsea  cristiano ronaldo  english premier league  errea  event sponsorship  fifa  french open  hummel  inter milan  juventus  la liga  ligue 1  lionel messi  live event  live event sponsorship  m’gladbach  manchester united  marketing  marseille  mls  nba  new balance  nfl  nike  … Continue reading Category Analysis: Apparel Sponsorship

Category Analysis: Airline Sponsorship

CATEGORY ANALYSIS: AIRLINE SPONSORSHIP tagged: alaska airlines  arsenal  atp tour  bayern munich  bike share  british airways  bundesliga  commonwealth games  delta air lines  emirates  english premier league  etihad  event sponsorship  fifa  formula 1  formula e  french open  incredibles 2  korean air  la liga  ligue 1  live event  live event sponsorship  london 2012  lufthansa  marketing  mercedes  mlb  … Continue reading Category Analysis: Airline Sponsorship

Best Fit or Best Benefits? How to Approach Potential Sponsors

Best Fit or Best Benefits? How to Approach Potential Sponsors tagged: assets  atletico madrid  basketball  benefits  display  futbol  houston rockets  la liga  nba  sales  signage  soccer  sponsorship  sponsorship sales  title sponsorship  posted on October 4, 2018 Often one of the more challenging parts of any endeavor is simply getting started. Sponsorship sales is no different; … Continue reading Best Fit or Best Benefits? How to Approach Potential Sponsors